14
94% of the study participants believe that, at minimum,
B2B partnerships are important for their companies.
With respect to the future, those surveyed also say that
B2B partnerships will play a decisive role for a company’s
positioning in the market. 69% of the interviewees expect
the significance of such partnerships to continue to grow,
and 31% believe that they will remain as significant as they
are now.
HIGH IMPORTANCE OF B2B PARTNERSHIPS
TODAY
“On a scale of 1 to 10: How important are B2B
partnerships for your company today? 1 means
not important and 10 means very important.”
FUTURE
“What role will B2B partnerships play for
the market positioning of your company
in the next five years?”
10
9
8
very
important
25%
31%
38% 94%
(further) increasing
and (very) high
importance
7
6
5
69%
equal and (very) high
importance
4
not
important
31%
1
%
of mentions
(N=16)
We must definitely
switch to partnering
if we want to be
competitive in the future.
Top executive,
Online Shop Management, 1&1, Germany
5.2. MORE SPEED, MORE DIFFERENTIATION,
MORE DIGITALIZATION
An ever-increasing time to market and ensuring that the
telco company is established as a digital brand are the
priority goals for study participants who bank on B2B
partnerships. With the support of their cooperation partners,
telcos want to obtain access to skills that they lack and that
are difficult to establish – and leverage them to unlock new
markets and accelerate their entry into them. Specifically,
B2B partnerships can help solve technical problems such
as how to handle growing data streams and cut down on
trial-and-error phases in new business segments.