STUDY: Missed opportunities | Page 40

Finding 8 : Partnerships are important , but their quality varies .

NGO partnerships are frequent among DAX companies , with some actors standing out from the rest .
Corporate Citizenship offers a non-commercial platform for collaboration with various social actors – local communities , NGOs , academia , government institutions or peers . It creates the opportunity to build bridges and find common paths to shared goals . Efforts in a company ’ s own value chain are complemented . Collaboration also makes it possible to learn from each other , as the acquisition of knowledge from external sources helps companies to analyse and change their external impact . At the same time , it helps public institutions and civil society to better understand companies and their needs .
The often broad focus makes it difficult for companies to position themselves as thought leaders . Nevertheless , many of the DAX companies are networked in multiple ways and collaborate with different actors in their Corporate Citizenship projects . It is clear that sustainability has gained in importance . Most DAX companies are involved in general CSR forums such as United Nations Global Compact ( UNGC ) and groupings that are specific to their industries . Some DAX companies have taken the lead in joint projects under the aegis of the United Nations , examples of this being Allianz in the Asset Owner Alliance , PUMA in the Fashion Industry Charter for Climate Action and BMW with its Intercultural Innovation Award . Multi-stakeholder initiatives are not automatically impactful and should be judged in terms of their
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