What is good Corporate Citizenship ?
By Corporate Citizenship , we mean the social engagement of a private company . Good Corporate Citizenship is taken as seriously by the company as its core business . It is strategically focused , deploys an appropriate mix of resources , is professionally managed and is measured by its results .
Corporate Citizenship refers to a company ’ s commitment to the primary benefit of the environment and society . Our definition of Corporate Citizenship therefore excludes activities that are purely PR-based as well as marketing-related sponsorships , e . g . of cultural events or professional sports . All other activities are included in our analysis . Specifically , these include :
Corporate Giving
Corporate Volunteering
Corporate Impact Investing
Financial or in-kind donations , e . g . to associations , foundations and gGmbHs ( non-profit companies with limited liability under German law )
Involvement of employees to achieve social impact and communicate the company ’ s social values to its own workforce
Investment in business models that solve social problems through the market
Corporate Activism
Influencing the general public and decision-makers to initiate regulatory change
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