Why this study ?
We want to analyse just how comprehensive , professional and impactful the Corporate Citizenship activities of DAX companies currently are . Our aim is to thus provide orientation and inspiration .
In our work at goetzpartners and Wider Sense , we see every day that the way companies act is changing . More and more of our clients and partners are thinking about how they can use Corporate Citizenship in targeted ways to drive the necessary social and ecological transformation towards greater sustainability . However , we also observe that there is still a lot of untapped potential . With this study , we want to go into greater detail about what we have observed . In doing so , we essentially want to make the following contributions :
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Analysis of the current Corporate Citizenship practices of the 40 German DAX companies as the most prominent exemplars of the German private sector . Answers to the questions : - What is the status quo ? - What has changed since our last study ? - What are the Corporate Citizenship practices of the companies that have recently been elevated to the DAX ?
Identification of national and international trends as well as good practice in Corporate Citizenship . We aim to motivate and promote good Corporate Citizenship . Answers to the questions : - What is good Corporate Citizenship ? - Which companies are currently leading the way ?
Derivation of key recommendations for action by the private sector . Answers to the questions : - What concrete steps can decision-makers take to make their Corporate
Citizenship more strategically focused ? - What is needed to achieve this ?
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