4
Paving customers’ way through the jungle of content –
Success factors in optimising content discovery
CUSTOMER
DATA
• Access to customer
and content data
• Data as the key
to designing
personalised
offerings
BRAND &
MARKETING
• Targeted building of
brands with relation
to specific content
• Personalised marketing of
the content
• Clear differentiation
of the offering
COMBINATION OF
CHANNEL/CONTENT
• User-specific
tailoring of channel
and content
• Optimisation of content
discovery by the user
with multiple dissemination
of the content
via own and
external channels
• Channel/contentspecific
pricing
NOT FULLY SATISFIED WITH HOW THEY
ABLE TO FIND CONTENT ONLINE ACROSS
70%ARE
ALL TYPES OF MEDIA