Contents
1 Executive summary
P. 4–5
2 Status quo: media offering, device ownership and media usage
P. 6-9
3 The challenge and overview of success factors
P. 10-11
4 First success factor: user data and personalisation
P. 12-13
5 Second success factor: brand and marketing
P. 14-16
6 Third success factor: combination of channel and content
P. 17-18
7 Best practices
P. 19-20
8 goetzpartners workshop concept
P. 21