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Looking for new inspiration for your content
marketing?
GOETZPARTNERS WORKSHOP CONCEPT FOR CONTENT EXPLOITATION
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“CUSTOMER PERSPECTIVE” WORKSHOP
• Joint analysis and assessment of the content portfolio, brands, marketing
and distribution channels
• Classification of the provider in market development
• Comparison with 2–3 benchmarks (detailed study data)
• Identification of optimisation potential
“STRATEGIC DEVELOPMENT PATHS” WORKSHOP
• Presentation of initial ideas so as to leverage existing potential in the
areas of user preference analysis, brand & marketing and combination of
channel/content
• Further develop the ideas together to outline
implementable, future-oriented solutions
• Evaluation of potential challenges and critical success factors
SUMMARY OF THE WORKSHOP RESULTS
• Documentation of the key results
• Definition of the next steps in a defined roadmap
NEW IDEAS
goetzpartners’ workshop concept,
which has repeatedly proven its
value, brings together experts from
your company and our consultants
with their experience of the industry
so that they can jointly develop
solutions that can be implemented
and sustained by the company.
We support you in developing new
business ideas and offer you not
only a neutral look at your status
quo, but also detailed insights into
our survey’s results and present
potential for optimisation.
Our mission is to formulate at least
two solid, reliable content
exploitation options together with
you and to underpin them with a
detailed implementation roadmap.
RESULT: AT LEAST 2 SOLID, RELIABLE CONTENT EXPLOITATION OPTIONS