12
Every company is assessed individually and given a score between one (weak)
and five (strong) for each of the twelve guiding questions. The definitions of
what is “weak” or “strong” are based on academic findings, expert discourses
and our sector experience. For instance, a company that takes stewardship of
one clearly defined societal challenge scores five points, while a company
that lacks focus and engages in a variety of different activities encompassing
for example health, education, refugees, environment, culture,
sports and others scores only one point.
CORPORATE CITIZENSHIP TYPOLOGY
The results of the four dimensions were aggregated to a final score, and each
DAX 30 company was categorized as one of five Corporate Citizenship types:
THE SPONTANEOUS provide opportunistic financial
donations that do not have a specific strategic focus
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THE DONORS show a somewhat diluted focus and shortterm
resource planning with donations directed towards NGOs
THE COMMITTED address some long-term challenges
and has allocated appropriate resources for this purpose,
yet is not explicitly oriented towards results and impact
THE STRATEGISTS display a focused strategy and has
a clear orientation to results and impact
THE INTEGRATED integrate Corporate Citizenship
fully into the company’s daily business and social value chain
While we consider the existing activities of each DAX 30 company as valuable
contributions, we are convinced that a more strategic and integrated
approach will create greater impact with the resources invested – both for
society as well as for the company itself. ||