11
APPROACH
The methodology of this benchmarking study derives
from the combined consulting experience of Beyond
Philanthropy, a Corporate Citizenship and philanthropy
advisor, and goetzpartners, a Strategy, M&A and Transformation
advisory, and was developed and refined in a process
of ongoing stakeholder involvement and feedback.
The analysis of DAX 30 companies presented in this report
is based on data from three different sources to provide
the most holistic and comprehensive picture possible 4 .
Information gained through extensive
DESKTOP RESEARCH,
questionnaires sent to DAX 30 INVESTOR
RELATIONS DEPARTMENTS, especially for areas
with limited publicly available information, and
discussions with SECTOR EXPERTS, including
heads of sustainability departments of global
corporations, leading researchers in the field,
and representatives from the foundation sector
and civil society.
The analysis is based on twelve guiding questions in four dimensions, aiming to capture
all relevant aspects in order to provide a holistic picture of Corporate Citizenship.
STRATEGY
1
Are activities clearly focused on
a limited number of topics?
RESOURCES
4
How high is the company’s financial
giving in the form of cash donations?
2
How are activities connected to
the company’s core business?
5
How are the company’s employees
involved through corporate volunteering?
3
Are activities integrated into
a social value chain?
6
What amount and quality of in-kind
donations does the company provide?
IMPLEMENTATION
7
How is the organizational structure for
Corporate Citizenship activities set up?
RESULT
10
How strongly does the company engage
in awareness-raising for its chosen cause?
8
Are clear procedures and
responsibilities defined?
11
How does the company engage in topicspecific
networks and collaborations?
9
Are KPIs defined and reported regularly
and transparently?
12
What impact is achieved and is the
impact measured systematically?
4 Criteria were excluded from the assessment in cases where no data was available