Study: Clear stance, clear direction | Page 16

16 | This result coincides with the findings of psychological research and was explained as long ago as 1991 in Brewer’s optimal distinctiveness theory. The latter states that people are at their best psychologically when they feel themselves to be in harmony with others and, at the same time, can reveal their unique inner self. At a practical level in the company, this means that corporate culture can act as a powerful lever. In an organisation in which my relationships give me a feeling of security and where I can act authentically within the framework of those relationships, creativity and willingness to change can thrive. We need neither sectarian cultures nor an excessive emphasis on individuality. FREEDOMS Corporate culture, a “soft” factor, is not the only one that can promote the experience of authenticity, however. The study also reveals strong correlations between authenticity and core features of the job characteristics model. Particularly striking are the correlations with AUTONOMY in one’s work (correlation coefficient: 0.58), identification with one’s tasks (0.42) and the social support that managers receive in the course of their work (0.32). The particularly strong correlation with autonomy indicates that personal freedom is closely linked with the experience of authenticity. Managers and employees who are given real responsibility, who can determine themselves when, how, where and with whom they complete a task, experience a stronger sense of authenticity than others. Companies are in a position to set a framework that ensures freedoms of this kind. The study also shows that mutual dependencies at work cut both ways when it comes to authenticity: respondents whose work involved a high level of interaction with others reported high authentic-life values, probably the most important dimension of authenticity. However, interdependence in the working environment also correlates strongly with self-alienation and strong external pressure on the self. Work processes in which staff members have to rely heavily on each other thus have positive effects (because they strengthen the feeling of belonging), but also negative ones (because they weaken the feeling of autonomy). || » I believe that a corporate environment in which authenticity is possible has to be quite an open one, with « open communication. Manager, 36, large enterprise