10
First signs of a rougher tone between automotive
suppliers and OEMs
RATIONALE
goetzpartners' GEAR STUDY 2016 RESULTS
goetzpartners’ GEAR study
periodically examines suppliers’
level of satisfaction with their
supplied OEMs.
2016 edition of the GEAR
study revealed a decrease in
the overall level of satisfaction.
goetzpartners senses an
increasingly rough tone
between OEMs and suppliers,
mainly triggered by suppliers’
dissatisfaction with their margins
and a lower quality of cooperation
during project phases.
The key future success factors for
suppliers lie in active innovation
management, improved
cooperation with the OEM, and
stricter cost control, e.g. through
modularization, production
flexibility, or OPEX optimization.
CRITERIA FOR SUPPLIERS’ OVERALL SATISFACTION
INNOVATION
83%
68%
RELIABILITY
€
MARGIN
PROJECT WORK
Bar indicates impact of the criterion on overall
satisfaction with the OEM;
% = Frequency of being mentioned by supplier
72%
90%
SUPPLIERS’ SATISFACTION WITH MARGINS
49% 51%
33%
Satisfied
67%
Unsatisfied
“We suffer from constantly high cost pressure
and receive no support in meeting our strict targets!“
SUPPLIERS’ SATISFACTION DURING PROJECT PHASES
Concept
2.3 2.8
Commisioning
2.7
GEAR 2013 GEAR 2016
Serial
Development
Start-up
stage
3.2
2.4 2.8 2.3 2.9
(School grades – German GPA; 1= highest, 6=lowest)
“Silence is silver, but talk is golden;
we want more communication!”
GEAR 2013
GEAR 2016
Revisions
2.8
3.2
Source: goetzpartners analysis