204 Marketing Activities
All marketing materials must be approved by Communications and designed by College-wide Printing & Graphics. Make sure to include a budget for marketing in the Student Activities Request to cover printing costs.
204.1 Step 1: Submit Information Once the activity request has been approved, the activity sponsor should send an email to the Executive Director of Communications, and copy the Student Life Coordinator with the event information. Attach the signed Student Activities Request to the email so that Communications knows the event has been approved.
Be sure to include the event date( s), start and end time( s), location( s), sponsor contact information, name of hosting club( if applicable), and a brief description of activities or purpose. All prize drawings, sweepstakes, or contests must be submitted through the Promotion Rules Request Form so that a link to the rules may be included on all marketing materials. See Event Prizes and Promotion Rules( Section 203.7) for more information.
204.2 Step 2: Request Graphic Design After the Executive Director of Communications approves wording for the marketing materials, a submission for graphic design must be made through Print Shop Pro. Select Graphic Design with Order Type“ Flyer” to have the original flyer designed. Once a flyer has been designed, Print Orders may be submitted for flyers, posters, or handouts.
204.3 Step 3: Promote via Web and Social Media The activity sponsor should send an email to the Manager of Web / Social Media and Assistant Manager of Web / Social Media, then copy the Executive Director of Communications and the Student Life Coordinator with the flyer design attached. Communications can then include the event on student and employee emails and post the event on the EFSC web calendar and social media accounts. If the event is open to the public, a request may be made to promote with a press release and a spotlight on the EFSC website.
204.4 Step 4: Post on Campus Printed materials go through the Office of Student Life and must receive a stamp before being posted. The stamp establishes an expiration date for the flyers to ensure the easy regulation and disposal of outdated materials.
Each campus building maintains bulletin boards for both restricted and“ open” use. Materials may not be posted to any other surface. Contact the Student Life Coordinator with any questions about bulletin board availability.
300 Student Travel
301 Overview of Travel
Student travel is defined as any trip taken by currently enrolled students as part of a recognized EFSC Student club, a college-affiliated function with Administration approval, or on a voluntary basis, and not as a requirement of the student’ s coursework or program of study. EFSC Departments who wish to
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