204 Marketing Activities
All marketing materials must be approved by Communications and designed by College-wide Printing & Graphics . Make sure to include a budget for marketing in the Student Activities Request to cover printing costs .
204.1 Step 1 : Submit Information Once the activity request has been approved , the activity sponsor should send an email to the
Executive Director of Communications , and copy the Student Life Coordinator with the event information . Attach the signed Student Activities Request to the email so that Communications knows the event has been approved .
Be sure to include the event date ( s ), start and end time ( s ), location ( s ), sponsor contact information , name of hosting club ( if applicable ), and a brief description of activities or purpose . All prize drawings , sweepstakes , or contests must be submitted through the
Promotion Rules Request Form so that a link to the rules may be included on all marketing materials . See Event Prizes and Promotion Rules ( Section 203.7 ) for more information .
204.2 Step 2 : Request Graphic Design After the
Executive Director of Communications approves wording for the marketing materials , a submission for graphic design must be made through
Print Shop Pro . Select Graphic Design with Order Type “ Flyer ” to have the original flyer designed . Once a flyer has been designed , Print Orders may be submitted for flyers , posters , or handouts .
204.3 Step 3 : Promote via Web and Social Media The activity sponsor should send an email to the
Manager of Web / Social Media and
Assistant Manager of Web / Social Media , then copy the
Executive Director of Communications and the Student Life Coordinator with the flyer design attached . Communications can then include the event on student and employee emails and post the event on the EFSC web calendar and social media accounts . If the event is open to the public , a request may be made to promote with a press release and a spotlight on the EFSC website .
204.4 Step 4 : Post on Campus Printed materials go through the Office of Student Life and must receive a stamp before being posted . The stamp establishes an expiration date for the flyers to ensure the easy regulation and disposal of outdated materials .
Each campus building maintains bulletin boards for both restricted and “ open ” use . Materials may not be posted to any other surface . Contact the Student Life Coordinator with any questions about bulletin board availability .
300 Student Travel
301 Overview of Travel
Student travel is defined as any trip taken by currently enrolled students as part of a College-affiliated function , on a voluntary basis , and not as a requirement of the student ’ s coursework or program of study . These activities are extracurricular in nature and must pose a benefit to the general student body .
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