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Example of a typical Strictly Denim facebook post. promoting new collections and getting our audience excited by giving them codes which give discounts.
The strictly denim snapchat is open to anyone to follow.
The strictly denim instagram will have a lot of celebs and bloggers wearing denim to give our audience outfit inspiration
NLINE
Marketing
Due to the fact, our target audience is aimed at the younger generation we are ensuring we keep up to date with all the latest social media's. Including Instagram, Facebook and Snapchat. We will be using these social media's to connect with our audiences and give them all the latest updates on Strictly Denim. Instagram will be the most popular site our target audience will use. Due to this Strictly Denim will have an Instagram based community. In order to pursue this, we will be using the power of the hashtag. Our hashtag 'Strictlyboss' demonstrates a female who knows exactly who she is and slays in her denim. Although Facebook might not be the latest social media site, it's a really beneficial site for Strictly Denim to market on. The reason for this is because you can pay Facebook to push your ads you have created to a specific demographic. This allows you to filter your audience based on age, location and interests. This means anybody who was looking at denim trends within the set filter would have the Strictly Denim ad pop up on their Facebook using algorithm. The filter is really beneficial to us as we are aiming our brand at four different types of girls. We will also be paying for Facebook ads to promote our brand which will take our traffic back to our main page and website. Lastly Strictly Denim will be having a dedicated social media team. Within that team we will be having someone look after our Snapchat story. On our Snapchat, we will be showcasing new clothes, behind the scenes, having celebrities take over our snap chat, as well as stylists demonstrating how to style denim for different seasons. We believe Snapchat will help to show the lifestyle of someone who wears Strictly Denim. This is all in hope Snapchat encourages more people to buy Strictly Denim which increases sales.