Snap Chat
Strictly Denim will be having a dedicated social media team. Within that team we will be having someone look after our Snapchat story. On our Snapchat, we will be showcasing new clothes, behind the scenes, having celebrities take over our snap chat, as well as stylists demonstrating how to style denim for different seasons. We believe Snapchat will help to show the lifestyle of someone who wears Strictly Denim. For example, someone who is trendy and attends fashion shows. This is all in hope Snapchat encourages more people to buy Strictly Denim which increases sales.
Although Facebook might not be the latest social media site, it's a really beneficial site for Strictly Denim to market on. The reason for this is because you can pay Facebook to push your ads you have created to a specific demographic. This allows you to filter your audience based on age, location and interests. This means anybody who was looking at denim trends within the set filter would have the Strictly Denim ad pop up on their Facebook using algorithm. We will also be paying for Facebook ads to promote our brand which will take our traffic back to the collaboration page. We have chosen to use Facebook ads as that way we can filter our demographic specifically.
Introduction
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