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Another offline method we wish to carry out will be calling up print publications to showcase Strictly Denim into magazines. Magazines are way more beneficial to us than newspapers simply because of our target audience tend to be quite fashionable and loves to find out whats in trend.
Our brand Strictly Denim find it extremely beneficial to market offline and online. We are aware that our online methods will bring in more sales however, we do not exclude the extra brand exposure we can gain offline. One method of offline marketing we wish to plan out will be putting up our advertisement posters around tube stations and on buses. We have chosen to do tube stations and buses because our target customer is most likely to be in full-time education. This could be school, college or university. Meaning early mornings and late afternoons they will be travelling to and from their education. Having a few of the same ad posters in the same areas will eventually have them thinking and want them to find out more about Strictly Denim.
So having our ad in magazines such as Seventeen, Cosmopolitan and Vogue/teen Vogue, will give us the right exposure we need to the right target customer. Lastly, we plan to have stand out packaging. As much as Strictly Denim is not a physical store, meaning no need for shopping bags. We believe our packaging is equally as important. These days the younger generation is all about snapping pictures of everything and anything 'cool' 'boujee' or memorable. For example, if someone purchased something from Tiffany & Co they are most likely to post a picture of the packaging on Instagram or Snap Chat. Same with Victoria's Secret or Selfridges packaging. This is because these brands have captivating packaging that allows their audiences to feel special once purchasing an item from them. Although we are not a luxury retailer we want to do the same for our customers. Good packaging can give us more exposure and increase our sales. On the Strictly Denim packaging, we have #Strictlyboss to encourage our customers to post a picture and tag us. This is an example offline line marketing (Branding) converted into online marketing which will then increase our sales. This is why we believe every stage of marketing is important to our brand.
Offline marketing
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