Since our brand is aimed at the younger generation we are confident that 99% of our audience has Instagram. We now know these days you do not need to be a celebrity to have a strong following.
Many teenagers and young adults follow fashion and beauty influencers daily to constantly find out whats in trend and to find inspiration for their own personal style.
For Strictly Denim we aim to network with popular influencers with over 6k followers. The influencers we chose to work with we be sent a Strictly Denim package. This will include an outfit of their choice from our website including cute trinkets, for example, a keyring, lipgloss and a box of chocolates. The influencer will then be required to post an AD on their social media pages in the Strictly Denim outfit they chose.
Having influencers create Instagram posts on their pages will get our brand to be more well known and pushed out to our target audience. This will also help to increase sales as lots of people want to buy what public figures buy to stay 'cool' or to just be in trend.
We intend to contact the chosen influencers personally or go through their agents. We will then go through a contract with them and get them signed up to our influencer scheme. As a brand, we can appreciate not everyone has millions of followers but they could have a good fan base and could really suit our brand. Anyone who has a following between 1k-4k can join our affiliate scheme. The affiliate scheme allows affiliates to have a discount on our clothes and a personal discount code especially for them and their fan base. This is going to increase our sales as the discount code is a smart way to get people looking at our website because who doesn't love a little discount?! The discount will be 20% of anything apart from sale items. The affiliate will be required to post a picture in our clothes, tag us and then have the discount code in the caption below with our hashtag. Any clothes bought with that discount code enables the affiliate to have a percentage of that purchase.
We intend to contact the chosen influencers personally or go through their agents. We will then go through a contract with them and get them signed up to our influencer scheme. As a brand, we can appreciate not everyone has millions of followers but they could have a good fan base and could really suit our brand. Anyone who has a following between 1k-4k can join our affiliate scheme. The affiliate scheme allows affiliates to have a discount on our clothes and a personal discount code especially for them and their fan base. This is going to increase our sales as the discount code is a smart way to get people looking at our website because who doesn't love a little discount?! The discount will be 20% of anything apart from sale items. The affiliate will be required to post a picture in our clothes, tag us and then have the discount code in the caption below with our hashtag. Any clothes bought with that discount code enables the affiliate to have a percentage of that purchase.
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