customer profiles and influencers
Since our brand is aimed at the younger generation we are confident that 99% of our audience has Instagram. We now know these days you do not need to be a celebrity to have a strong following.
Many teenagers and young adults follow fashion and beauty influencers daily to constantly find out whats in trend and to find inspiration for their own personal style.
For Strictly Denim we aim to network with popular influencers with over 6k followers. The influencers we chose to work with we be sent a Strictly Denim package. This will include an outfit of their choice from our website including cute trinkets, for example, a keyring, lipgloss and a box of chocolates. The influencer will then be required to post an AD on their social media pages in the Strictly Denim outfit they chose.
Having influencers create Instagram posts on their pages will get our brand to be more well known and pushed out to our target audience. This will also help to increase sales as lots of people want to buy what public figures have to stay 'cool' or to just be in trend.