SMM : Do you feel video is critical for promoting and marketing your music?
Orisha Sound : Yes man. It is crucial. It is a visual extension of the music. All the videos Orisha Sound has we shoot and produce ourselves. It’s a learning and creative process. Is a true art.
SMM : What do you feel makes you special and unique as a performing artist in an industry that is always full of new faces and sounds?
Orisha Sound : I think that I am a world-class musician and . Also my background I was born in Norway, my parents are Brazilian (mother) and Russian (my father). I live in Kingston,Jamaica. Everything you hear in our music – I’m involved in – recording, writing, singing, playing, dancing, shooting… It’s all the way eclectic original content. Im representing what our world is becoming - big connected “international” village. It is music of the future.
SMM : Do you consider the internet and social media fundamental to your career and music in general?
Orisha Sound : Of course. I enjoy social media – that is where I get connected with my fans. We receive so many letter from Uganda, Russia, Jamaica, UK, South America, Asia… all over the place – questions, ideas, comments. Im constantly on the social media – its like a central square in town – somebody is always there. It is another form of social interaction and expression. Its like electric guitar when it first came out – and people say – what is this sound? Now it is just “normal” and “regular”. Progress always works this way. We are constantly changing and adopting lone-side this planet. You cant come off it or ignore it.
SMM : Could you tell us about your latest music releases and where can our fans find them?
Orisha Sound : Currently we are working n our third studio album. First one was very eclectic, second one very live and reggae infused. This one is a new sound and it will be out by the end of summer. You can check out all our video work on youtube channel – OrishaSound. The latest video for a song called “Rewind” is getting lots of nice response. Check it out. All the music is of course on iTunes, Spotify, Soundcloud etc… You probably noticed I love collaborating so there are a few exiting collaborations coming soon as will as two singles in July and August.