STP ASSIGNMENT / TUTORIALOUTLET DOT COM STP ASSIGNMENT / TUTORIALOUTLET DOT COM | Page 2

a. Why have you chosen this targeting strategy?
3. Create a position statement that tells how you will position your
product/service to this target market. Your position statement does
not need to be lengthy. In fact, the shorter and to the point it is, the
better. As with your target market, remember to look at your
objectives, your mission statement and your SWOT. They should all
help you determine your positioning strategy.
Please double space the assignment, and use Times New Roman, 12-
point font with 1-inch margins. There is no page limit, and there is no
need to repeat the above questions in your submission. Use of tables
and charts to present your information is encouraged. Save the
document as Word document and submit it here in Canvas as an
attachment in the assignment box. No late copies, hard copies,
emailed copies, or papers simply typed into the comment box will be
accepted - no exceptions. Only one member of your group needs to
submit the assignment.