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STP Assignment
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STP (Segmentation, Targeting, Positioning) Assignment.
This next section in your marketing plan revolves around
Segmentation, Targeting, and Positioning (STP).
I have uploaded the marketing plan part 1 that my group have done,
you can see how we did it and the comments our professor gave up.
Also I have uploaded the rubric for this assignment (marketing plan
part 2), please make sure you are FOLLOWING it!
This is the continue marketing plan of part 1, so you really need to
look through our part 1 that I uploaded and acquire the needed
information.
1. Using the segmentation methods described in class and in your
textbook (Marketing, Grewal, 5e, McGraw-Hill), provide a detailed
description of your target market(s). Please segment your market
using more than just demographic or age methods. Your target
market(s) can and should incorporate characteristics from more than
one method.
a. Why is this the best segment for you to target?
Your target market(s) should help you achieve the objectives you
created earlier; so you want to make sure that you have chosen the
most appropriate target to help you actually achieve those objectives.
2. Define, in your own words, the type of market-targeting strategy
that will you use to reach your target market (differentiated,
undifferentiated, concentrated, or micro-marketing).