http://www.aardman.com/work/guaranteed-christmas-delivery-2/
Stop Motion IdentsAnimation is now used in many different forms, this could be presented as channel idents, cinema,
advertising, music videos, and TV programmes. An example of its uses on television would be “My
Little Pony”. This is a childrens show which is making animated horses be able to talk and have
personal characteristics. This is a good idea as it engages the kids and keeps their imagination alive.
A channel Indents are the short clips at the beginning of programme stations to present the label.
Branding is perceived by broadcasters to be highly important, to make sure that it is more
interesting, and that to audience is able to tell the difference between stations. An example of this
would be E4, which always have the most imaginary clips before with the logo doing something
different each time. (https://www.youtube.com/watch?v=deTDF0mzus8) Cinema is a great use of
animation as there is a longer period of production on screen. An example of this would be the
Finding dory or Kung Fu Panda. They both are based round animation, and create a story based
round animals acting like humans, and being able to sing, talk and have emotions. Companies usually
use animation to advertise their brand as it can hold a range of content, and it can compel to the
targeted audience. It grabs their attention, communicates quickly and concisely, and would have a
lasting impression. Examples-