Music videos also involve animation based on the same thing, to promote the label and artist. It
makes the expansion of creativity go a lot further from the norm. Labels would use this as it is a
cheaper form of music video, there would be no reason to hire models and a studio whilst producing
an animation video. It makes it more unique. An example of a band who use this type is the Gorillaz.
Within all their music videos it is formed round the same characters and show the advantages they
take. This makes them different to other music producers, and could possibly make the audience link
more with the lyrics from the characters.
http://theident.gallery/
http://threemotion.co.uk/5-reasons-to-use-animation/
http://thecreatorsproject.vice.com/en_uk/blog/the-8-most-incredible-stop-motionanimation-music-videos-from-the-past-decade