Steps of What Every Business Needs To Know About Sales Sales & Marketing | Page 4

Nurture Prospects
 Develop trust to increase interest and engagement
 Establish a communication rhythm, create a consistent timeline for
your nurture campaign that fulfills the needs of your prospects and
your business.
 Personalize communication, make your emails personal and
relevant to the reader by providing content that speaks to the
specific wants and needs they’ve communicated to you.