Steps of What Every Business Needs To Know About Sales Sales & Marketing | Page 3

Capture Leads
 Entice leads to give you their contact info
 Compelling Content, create interactive lead magnets that
encourage visitors to sign up to receive your content.
 Landing Pages, your landing page copy should be short, concise
and speak directly to the targeted audience you are trying to
reach.
 Inspire Trust, demonstrate your expertise by placing testimonials,
awards and social proof along side web forms where it is easy for
your leads to see.