Executive
Summary
Stella McCartney herself has been challenged due to other celebrities initiating she is only where she is today because of her father, Paul McCartney however Stella McCartney has changed and valued the fashion world since creating the brand in 2001, by encouraging new scientific ways to create materials that prevent harm against animals and the wild life. The commitment Stella McCartney has showcased throughout the focus on sustainability, which has been rewarding, so much so the brand was awarded brand of the year at the British Fashion Awards in 2015 followed by British brand of the year at the ELLE style awards in 2016, as well as many awards due to human rights and welfare towards fighting women violence.
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