“In 2001 McCartney landed a joint venture with Gucci Group, which agreed to let the young designer have her own label.” (Anonymous, 2014) By joining a conglomerate, it gained the confidence that customers needed to bring in a new brand with a brand new concept; sustainability. Stella McCartney became a sustainable womenswear fashion brand however since then the designer has incorporated many more categories, such as menswear, kidswear, eyewear, perfumes and shoes as well as collaborating with Stan Smith and Adidas.
Back-ground
Adidas X Sustainability
10
Falabella bag