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The impact of advertising on the consciousness of the population occurs in different ways . One of the techniques - control the attention of consumers . More precisely , the advertiser is cheating on you , you can not , but it takes your mind in the right side of him .
Advertising can play a main role in the acquisition of a product if the manufacturer will announce the problem , and then suggest a solution using their product . These manipulations force customers to think about things that had never even never entered their minds .
Some advertisers are realizing that the product is not able to bring a special benefit to the consumer , and maybe even hurt him , uses beautiful images in commercials making them impressive and memorable .

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Also attracting buyers manufacturers emphasize that with this product you ' ll be fashionable and modern . Often , advertising texts can contain phrases that these products are popular among celebrities .

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Many advertisers have resorted to the so-called method of " illusion ", to put it simply - deception . Advertising , of course , greatly helps us in selecting purchases . But can we say with certainty that it is our choice , rather than the influence of prohibited psychological tricks of advertising on our subconscious ?

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