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The Psychology of
Advertising: effect on consciousness
On one side is advertising- is a powerful weapon for competition, for business, for investment. On the other- it is very boring and following us at every turn. That is, there are two sides of the same coin. Advertising- this is something useful and something harmful.
Nowadays advertising is everywhere. On the street, in stores, in our mailbox, finally, at home- sounding from the radio and TV. So, what makes advertising firstly? Of course, it ttracts the attention of the consumer.
How? Today all the ways are good: for example invite movie stars, make cuttings from famous movies, come up with a bright slogan. Moreover, today, the more absurd advertising, the more attention it will attract.
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S ometimes advertising is accused not only in an effort to bring information about the product, but rather to sell it at any price, as well as in the creation of artificial needs and turning them into obedient and suggestible buyers.
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Advertising creates a demand for a better quality of life. It sets before man the goal- the best house, the best clothes, the best food for him and his family. It stimulates individual efforts and higher productivity.
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Advertising inevitably has an impact on our thinking and on our attitude to ourselves and to the world. She shows us a ready-made forms of behavior in a particular situation. It defines what is good and what is bad.
It brings up. Speaking about upbringing, it is necessary to recall the social advertising. First of all it is connected with the protection of the environment, protection of children, helps the disabled, the elderly, the unemployed. Moreover, most often it is dedicated to the struggle against alcoholism, smoking and drug abuse and infectious diseases. Such advertising fosters true humanism and compassion.