1
The Psychology of
Advertising : effect on consciousness
On one side is advertising - is a powerful weapon for competition , for business , for investment . On the other - it is very boring and following us at every turn . That is , there are two sides of the same coin . Advertising - this is something useful and something harmful .
Nowadays advertising is everywhere . On the street , in stores , in our mailbox , finally , at home - sounding from the radio and TV . So , what makes advertising firstly ? Of course , it ttracts the attention of the consumer .
How ? Today all the ways are good : for example invite movie stars , make cuttings from famous movies , come up with a bright slogan . Moreover , today , the more absurd advertising , the more attention it will attract .
02 STAY ON TOP
S ometimes advertising is accused not only in an effort to bring information about the product , but rather to sell it at any price , as well as in the creation of artificial needs and turning them into obedient and suggestible buyers .
3
Advertising creates a demand for a better quality of life . It sets before man the goal - the best house , the best clothes , the best food for him and his family . It stimulates individual efforts and higher productivity .
2 4 5
Advertising inevitably has an impact on our thinking and on our attitude to ourselves and to the world . She shows us a ready-made forms of behavior in a particular situation . It defines what is good and what is bad .
It brings up . Speaking about upbringing , it is necessary to recall the social advertising . First of all it is connected with the protection of the environment , protection of children , helps the disabled , the elderly , the unemployed . Moreover , most often it is dedicated to the struggle against alcoholism , smoking and drug abuse and infectious diseases . Such advertising fosters true humanism and compassion .