W hi
l
e ment
or
i
ng and j
udgi
ng dur
i
ng
s
t
ar
t
up compet
i
t
i
ons
, one not
i
ces t
hat a
l
ot of s
t
ar
t
ups cons
i
s
t of member
s wi
t
h
t
he s
ame backgr
ound - al
l mechani
cal
engi
neer
s
, el
ect
r
i
cal engi
neer
s and s
o
on. W hen r
unni
ng a s
t
ar
t
up, i
t
’
s
i
mpor
t
ant t
o have di
ver
s
e s
ki
l
l
s and
backgr
ounds i
n a t
eam. I
t i
s advi
s
abl
e
f
or t
hem t
o go and f
i
nd a par
t
ner wi
t
h a
bus
i
nes
s backgr
ound. W hat i
s your t
ake
on al
l t
hi
s
?
Tha
t i
s t
ot
a
l
l
y c
or
r
e
c
t
,
y
ou mi
g
ht not ne
c
e
s
s
a
r
i
l
y
ne
e
d a
n MBA i
n y
our t
e
a
m,
but i
f y
ou ha
v
e
e
ng
i
ne
e
r
s i
n y
our t
e
a
m,
t
he
n y
ou ne
e
d s
ome
one
wi
t
h a bus
i
ne
s
s ba
c
k
g
r
ound.
Howe
v
e
r
,
i
f y
ou a
r
e a
g
i
f
t
e
d e
nt
r
e
pr
e
ne
ur
,
t
he
n y
ou c
a
n pl
a
y mul
t
i
pl
e
r
ol
e
s
.
Wha
t I
’
m s
a
y
i
ng i
s t
ha
t t
he
s
e r
ol
e
s ne
e
d t
o
be s
l
i
c
e
d up i
n a s
t
a
r
t
up
.
F
r
om s
a
l
e
s a
nd
de
v
e
l
opme
nt t
o ma
r
k
e
t
i
ng a
nd pr
oduc
t
ma
na
g
e
me
nt
,
t
he
r
e a
r
e v
a
r
i
ous r
ol
e
s
,
whi
c
h a
r
e
i
nde
pe
nde
nt a
nd t
he
s
e s
houl
d be c
r
e
a
t
e
d f
r
om
wi
t
hi
n t
he or
g
a
ni
z
a
t
i
on.
W hat i
s your per
s
pect
i
ve on s
t
ar
t
ups
havi
ng a cl
ear s
t
r
at
egy? Do s
t
ar
t
ups
need t
o at l
eas
t have s
ome s
or
t of
s
t
r
at
egy or becaus
e t
hi
s i
s t
he s
t
ar
t up
cul
t
ur
e t
hat you ar
e s
t
i
l
l i
nnovat
i
ng, you
don’
t need t
o have a s
t
r
at
egy and j
us
t
go wi
t
h t
he f
l
ow?
S
t
r
a
t
e
g
y me
a
ns y
ou ne
e
d t
o bui
l
d a pr
oduc
t
.
S
o,
s
t
a
r
t
ups ne
e
d t
o ha
v
e a Nor
t
h S
t
a
r
.
The
y s
houl
d
k
now t
ha
t t
hi
s i
s whe
r
e t
he
y ha
v
e t
o r
e
a
c
h t
o t
hi
s
c
e
r
t
a
i
n poi
nt
.
I us
e
d t
o be v
e
r
y s
t
r
ong
-
he
a
de
d.
Thi
s
wor
k i
s ha
r
d.
Y
ou ne
e
d t
o be s
t
r
ong i
n y
our he
a
d
i
n t
hi
s wor
k a
nd mos
t
l
y pe
opl
e a
r
e not ope
n t
o
f
e
e
dba
c
k
.
F
or a
n e
nt
r
e
pr
e
ne
ur
,
i
t
’
s ne
c
e
s
s
a
r
y t
o be
ope
n t
o f
e
e
dba
c
k
.
Ha
v
i
ng a Nor
t
h S
t
a
r i
s g
r
e
a
t
,
but
do t
a
k
e f
e
e
dba
c
k a
nd don’
t ma
k
e t
a
k
i
ng f
e
e
dba
c
k a
ma
t
t
e
r of e
g
o.
No one e
v
e
r ma
k
e
s mone
y a
s a
s
t
a
r
t
up or bui
l
di
ng wha
t y
ou s
t
a
r
t
e
d out a
s
.
P
e
opl
e
a
l
wa
y
s s
t
a
r
t
e
d doi
ng s
ome
t
hi
ng c
ompl
e
t
e
l
y
di
f
f
e
r
e
nt
.
Y
ou mus
t ha
v
e he
a
r
d a
bout Ai
r
bnb
.
Ba
s
i
c
a
l
l
y
,
i
f y
ou’
r
e a l
ow i
nc
ome pe
r
s
on l
i
v
i
ng i
n
Ame
r
i
c
a
,
y
ou k
e
e
p a
n Ai
r ma
t
t
r
e
s
s f
or t
he g
ue
s
t
s
;
whe
n s
ome
one c
ome
s
,
y
ou j
us
t f
i
l
l
i
n a
i
r i
n t
ha
t
a
nd g
i
v
e i
t t
o t
he
m t
o s
l
e
e
p
.
Tha
t
’
s how t
he
y a
r
e
a
c
c
ommoda
t
e
d.
S
o,
t
wo y
oung
s
t
e
r
s t
houg
ht of
r
e
nt
i
ng out t
he
s
e a
i
r ma
t
t
r
e
s
s
e
s
;
t
ha
t
’
s how Ai
r
bnb
s
t
a
r
t
e
d:
Ai
r Ma
t
t
r
e
s
s
,
be
d a
nd br
e
a
k
f
a
s
t
.
Thi
s i
s t
he
s
t
or
y of t
he i
de
a be
hi
nd t
he s
t
a
r
t
up
,
but i
t di
dn’
t
wor
k be
c
a
us
e no one wa
nt
e
d t
he
s
e unc
omf
or
t
a
bl
e
ma
t
t
r
e
s
s
e
s
.
S
o t
he
y s
t
a
r
t
e
d t
o wor
k on t
he ‘
be
d’
pa
r
t of
Ai
r
bnb
.
The
y s
t
a
r
t
e
d s
e
l
l
i
ng Oba
ma
Che
e
r
i
os
.
Tha
t di
dn’
t wor
k e
i
t
he
r
,
s
o t
he
y s
t
a
r
t
e
d
r
e
nt
i
ng out r
ooms
.
The
n t
he
y wonde
r
e
d how wi
l
l
pe
opl
e k
now how wi
l
l
t
he c
us
t
ome
r
s k
now whos
e
r
oom i
s up f
or r
e
nt
.
S
o t
hi
s i
s whe
r
e g
r
owt
h c
ome
s
i
n.
Whe
n a
n
y
one pos
t
e
d a
bout t
he
i
r r
oom up f
or
r
e
nt
,
t
he
s
e boy
s us
e
d t
o e
ma
i
l
t
he
m t
ha
t y
ou c
a
n
l
i
s
t y
our r
oom on our we
bs
i
t
e a
s we
l
l
.
S
o t
hi
s i
s
how i
t a
l
l
s
t
a
r
t
e
d.
The
y c
ompl
e
t
e
l
y c
ha
ng
e
d t
he
i
r
or
i
g
i
na
l
i
de
a i
nt
o t
hi
s
.
“
A s
t
a
r
t
u
p i
s a
t
e
mp
or
a
r
y or
g
a
n
i
z
a
t
i
on
l
ook
i
n
g f
or a b
u
s
i
n
e
s
s
p
l
a
n
”
One l
as
t ques
t
i
on, when does a s
t
ar
t
up
s
t
op bei
ng a s
t
ar
t
up?
T hi
s i
s a v
e
r
y e
a
s
y que
s
t
i
on - a
s s
oon a
s t
he
y f
i
nd
a r
e
pe
a
t
a
bl
e s
k
i
l
l
s
e
t a
nd bus
i
ne
s
s pl
a
n.
A s
t
a
r
t
up i
s
a t
e
mpor
a
r
y or
g
a
ni
z
a
t
i
on l
ook
i
ng f
or a bus
i
ne
s
s
pl
a
n.
A l
ot of pe
opl
e a
r
e l
ook
i
ng f
or f
undi
ng
;
whe
n
t
he
y do,
i
t i
s y
our j
ob a
s a
n e
nt
r
e
pr
e
ne
ur t
o l
ook
f
or a bus
i
ne
s
s pl
a
n a
nd s
k
i
l
l
s
e
t t
ha
t i
s r
e
pe
a
t
a
bl
e
a
nd c
a
n be i
mpl
e
me
nt
e
d.
Onc
e y
ou f
i
nd t
ha
t y
ou
a
r
e a pr
ope
r c
ompa
n
y wi
t
h a r
e
pe
a
t
a
bl
e c
ha
ng
e
c
y
c
l
e
.
As s
oon a
s s
ome
one ha
s wr
i
t
t
e
n down a 30
mi
l
l
i
on c
he
c
k f
or y
ou,
t
he
y a
r
e now l
ook
i
ng f
or
y
our c
r
e
de
nt
i
a
l
s whe
t
he
r y
ou a
r
e s
ui
t
a
bl
e t
o be
t
he CEO or not
.
Wha
t ha
ppe
ns i
s t
ha
t t
he
f
ounde
r
s who s
t
a
r
t t
he s
t
a
r
t
up
,
f
i
nd a s
ui
t
a
bl
e
bus
i
ne
s
s pl
a
n a
nd s
a
l
e c
y
c
l
e
,
de
mons
t
r
a
t
e t
ha
t i
t
c
a
n be done
,
do a 30 mi
l
l
i
on r
ound a
nd t
he
n s
t
e
p
down a
s CEO a
nd t
he
n a
ppoi
nt a pe
r
s
on wi
t
h t
ha
t
s
k
i
l
l
s
e
t f
or hi
m t
o e
x
e
c
ut
e t
he
i
r i
de
a
s i
n t
he r
i
g
ht
wa
y
.
Whe
t
he
r y
ou'
r
e t
he f
ounde
r of
Appl
e or
Goog
l
e
,
y
ou wi
l
l
a
ppoi
nt a CEO who ha
s t
he s
k
i
l
l
s
a
nd i
s c
ompa
t
i
bl
e wi
t
h y
our c
ompa
n
y
.