Wha
t c
oul
d t
he g
ov
e
r
nme
nt do?
The g
ov
e
r
nme
nt
s
houl
d ne
v
e
r i
n
v
e
s
t i
n a s
ma
l
l
s
t
a
r
t
up be
c
a
us
e i
t i
s
t
he wor
s
t bus
i
ne
s
s pa
r
t
ne
r y
ou c
a
n ha
v
e
.
Ev
e
n a
l
a
r
g
e c
ompa
n
y wi
l
l
c
ol
l
a
ps
e i
f i
t pa
r
t
ne
r
s up wi
t
h
a g
ov
e
r
nme
nt f
i
r
m.
Whi
l
e t
he g
ov
e
r
nme
nt c
a
n’
t
di
r
e
c
t
l
y i
n
v
e
s
t i
n a s
ma
l
l
bus
i
ne
s
s
,
i
t c
a
n
e
nc
our
a
g
e v
e
nt
ur
e f
unds a
nd t
he
s
e we
a
l
t
h
y
bus
i
ne
s
s
me
n t
o s
ha
r
e t
he r
i
s
k whe
n i
n
v
e
s
t
i
ng i
n
t
e
c
h c
ompa
ni
e
s
.
L
e
t
’
s l
ook a
t t
he e
xa
mpl
e of
I
s
r
a
e
l
,
whi
c
h i
s c
a
l
l
e
d t
he ‘
s
t
a
r
t
up na
t
i
on’
.
The
r
e
,
a
s
t
a
r
t up g
oe
s t
o t
he g
ov
e
r
nme
nt a
nd t
he
y s
t
a
r
t a
f
und c
a
l
l
e
d t
he ‘
Y
oz
ma
h F
und’
.
I
t
’
s a f
und of f
unds
a
nd i
t g
oe
s t
o l
a
r
g
e v
e
nt
ur
e c
a
pi
t
a
l
i
s
t
s or we
a
l
t
h
y
bus
i
ne
s
s
me
n a
nd of
f
e
r
s t
ha
t t
he g
ov
e
r
nme
nt
w oul
d unde
r
wr
i
t
e t
he
i
r r
i
s
k b
y put
t
i
ng i
n
ma
t
c
hi
ng f
unds
.
I
n r
e
t
ur
n,
t
he bus
i
ne
s
s
me
n a
r
e
r
e
s
pons
i
bl
e f
or s
e
e
k
i
ng out g
ood i
n
v
e
s
t
me
nt
s
;
s
e
e
k
i
ng out g
ood c
ons
ume
r
s f
or t
he
m a
nd
ma
k
i
ng s
ur
e t
ha
t t
he s
t
a
r
t
ups s
uc
c
e
e
d.
A l
ot of t
i
mes
, s
omeone comes up wi
t
h
an i
dea, cons
i
der t
hat t
her
e’
s pot
ent
i
al
i
n t
he mar
ket f
or i
t
; t
hey f
i
nd s
omeone
who i
s r
eady t
o i
nves
t
. I
n your opi
ni
on,
what i
s t
he i
mpor
t
ance of i
nves
t
or
s
doi
ng mar
ket r
es
ear
ch t
o under
s
t
and
an i
dea, whi
ch s
eems t
o have pot
ent
i
al
.
Do you t
hi
nk s
t
ar
t
ups s
houl
d i
nves
t a
bi
t of t
i
me i
n r
es
ear
chi
ng t
he mar
ket
pot
ent
i
al and whet
her t
he i
dea woul
d
act
ual
l
y wor
k?
Ac
t
ua
l
l
y my f
a
v
or
i
t
e g
uy t
o l
e
a
r
n t
hi
s f
r
om i
s
s
ome
one c
a
l
l
e
d S
t
e
v
e Bl
a
nk
.
He ha
s wr
i
t
t
e
n a
nd
t
a
ug
ht ma
s
s
i
v
e
l
y a
bout t
hi
s a
nd r
i
g
ht
l
y s
o.
As
e
nt
r
e
pr
e
ne
ur
s a
r
e s
t
a
c
k
i
ng
,
wha
t c
ome
s t
o us
na
t
ur
a
l
l
y i
s bui
l
di
ng s
t
uf
f
,
c
omi
ng up wi
t
h i
de
a
s
,
a
na
l
y
z
i
ng ot
he
r s
t
a
r
t
ups
,
t
r
y
i
ng t
o f
i
nd c
l
one
s
t
a
r
t
ups wi
t
hout unde
r
s
t
a
ndi
ng t
he ma
r
k
e
t
.
I
n
our c
a
s
e
,
t
he
r
e wa
s a t
e
a
m wor
k
i
ng on t
he t
e
c
h;
t
ha
t t
ha
t t
e
a
m wa
s not f
i
ni
s
he
d bui
l
di
ng t
he
pr
oduc
t
,
but we s
t
a
r
t
e
d ma
k
i
ng c
a
l
l
s a
nd da
t
a
g
a
t
he
r
i
ng a
nd f
a
c
t f
i
ndi
ng t
r
i
ps t
o t
he c
ons
ume
r
s
of t
he t
e
c
hnol
og
y wa
y be
f
or
e i
t wa
s f
i
ni
s
he
d -
t
ha
t i
s how i
mpor
t
a
nt i
t i
s
.
S
e
l
l
i
ng i
s ha
r
d be
c
a
us
e
y
ou ha
v
e t
o ov
e
r e
xa
g
g
e
r
a
t
e
,
s
o i
t doe
s
n’
t c
ome
na
t
ur
a
l
l
y t
o us
.
T
wo,
whe
n y
ou a
r
e s
e
l
l
i
ng
,
y
our
wor
l
dv
i
e
w c
a
n g
e
t c
ha
l
l
e
ng
e
d a
nd i
t i
s unpl
e
a
s
a
nt
be
c
a
us
e i
f y
ou a
r
e i
nt
r
oduc
i
ng a
n i
de
a
,
s
ome
one c
oul
d que
s
t
i
on i
t
s unf
a
mi
l
i
a
r
i
t
y
.
I
r
e
c
e
nt
l
y s
a
w a t
we
e
t t
ha
t s
a
i
d ‘
s
e
l
l
i
ng i
s l
i
k
e
e
x
e
r
c
i
s
e
,
no one l
i
k
e
s doi
ng i
t
,
but onc
e y
ou
g
e
t i
nt
o i
t
,
y
ou e
nj
oy i
t
’
.
He
nc
e
,
I be
l
i
e
v
e t
ha
t
i
t
'
s a wa
y of s
oc
i
a
l
i
z
i
ng a
nd a
l
s
o doi
ng ma
r
k
e
t
r
e
s
e
a
r
c
h,
whi
c
h me
a
ns y
ou g
o t
a
l
k t
o t
he
c
ons
ume
r be
f
or
e y
ou’
v
e bui
l
t y
our s
t
uf
f
.
Ot
he
r
wi
s
e a
n
y de
v
e
l
opme
nt i
s j
us
t a f
e
w
mont
hs of de
v
e
l
opme
nt of s
ome
t
hi
ng t
ha
t no
one i
s e
v
e
r g
oi
ng t
o us
e
.
Cont
i
nui
ng on t
hi
s
, we can s
ay t
hat
t
he f
undament
al di
f
f
er
ence bet
ween
s
el
l
i
ng and mar
ket
i
ng i
s f
r
om a
def
i
ni
t
i
on per
s
pect
i
ve t
hat you do
mar
ket r
es
ear
ch f
i
r
s
t and i
f you do
mar
ket r
es
ear
ch, you i
dent
i
f
y t
he
need and s
at
i
s
f
y i
t
, t
hat
'
s wher
e
your chances of s
ucces
s ar
e much
hi
gher as compar
ed t
o maki
ng a
pr
oduct and t
hen f
i
ndi
ng a buyer f
or
i
t
?
Tha
t i
s c
or
r
e
c
t
.
As a f
ounde
r
,
y
ou ha
v
e t
o do
bot
h a
s y
ou don’
t ha
v
e a ma
r
k
e
t
i
ng t
e
a
m or a
s
a
l
e
s t
e
a
m.
Whe
n I wor
k
e
d a
t PI
TB,
I ha
d t
he
r
e
s
our
c
e
s t
o bui
l
d a l
a
r
g
e ope
r
a
t
i
on.
And on
my l
a
s
t AR,
pa
y
r
ol
l
wa
s a
bout 1738 pe
opl
e
,
s
o
I c
oul
d bui
l
d a 2000 pe
opl
e or
g
a
ni
z
a
t
i
on a
nd
t
he
r
e
f
or
e
,
I c
oul
d bui
l
d a
l
l
t
he
s
e l
a
y
e
r
s a
nd a
l
l
t
he
s
e de
di
c
a
t
e
d f
unc
t
i
ons
. We ha
d a
n
e
ng
a
g
e
me
nt ma
na
g
e
r who f
ul
f
i
l
l
e
d t
he
f
unc
t
i
on of g
oi
ng i
n a de
pa
r
t
me
nt a
nd
e
ng
a
g
i
ng t
he
m,
s
e
l
l
i
ng ne
w i
de
a
s a
nd wha
t we
c
oul
d do wi
t
h t
he
m a
nd t
he
n we woul
d ha
v
e
a de
v
e
l
opme
nt t
e
a
m.
Tha
t
'
s how de
v
e
l
opme
nt
a
nd ma
na
g
e
me
nt c
ons
ul
t
a
nc
y wor
k
s f
or
i
ns
t
a
nc
e
.
The
y a
r
e pe
opl
e who g
e
ne
r
a
t
e t
he
de
ma
nd f
or y
ou,
who unde
r
s
t
a
nd t
he ma
r
k
e
t
f
or y
ou,
t
he
n t
he
r
e a
r
e pe
opl
e who bui
l
d s
t
uf
f
a
nd t
he
n t
he
r
e a
r
e pe
opl
e who g
o t
o s
e
l
l
i
t
.
Now a
s a
n e
nt
r
e
pr
e
ne
ur
,
y
ou a
r
e 4 pe
r
s
ons
s
o y
ou wi
l
l
ha
v
e t
o do e
v
e
r
y
t
hi
ng
.
Y
ou ha
v
e t
o
do a
dmi
ni
s
t
r
a
t
i
on,
y
ou ha
v
e t
o do f
i
na
nc
i
ng
,
y
ou ha
v
e t
o do ma
r
k
e
t
i
ng
,
y
ou ha
v
e t
o do
s
a
l
e
s a
nd t
he
n y
ou ha
v
e t
o be a pr
oduc
t
ma
na
g
e
r
.