The s
hi
f
t f
r
om uni
c
or
n t
o c
oc
k
r
oa
c
h s
t
a
r
t
ups ha
s
be
e
n s
e
e
n wor
l
dwi
de a
nd i
t i
s f
or t
he be
s
t
.
Thi
s i
s
ma
i
nl
y be
c
a
us
e c
oc
k
r
oa
c
h s
t
a
r
t
ups a
r
e mor
e
r
e
s
i
l
i
e
nt i
n na
t
ur
e t
ha
n t
he uni
c
or
n s
t
a
r
t
ups
.
F
l
i
pk
a
r
t a
nd Ol
a a
r
e t
wo of I
ndi
a
’
s mos
t f
a
mous
uni
c
or
ns a
nd t
he
y a
r
e c
ur
r
e
nt
l
y e
ng
a
g
e
d i
n a
ma
r
k
e
t wa
r wi
t
h Ama
z
on a
nd Ube
r r
e
s
pe
c
t
i
v
e
l
y
.
The
y a
r
e now l
obb
y
i
ng f
or pr
ot
e
c
t
i
oni
s
t me
a
s
ur
e
s
i
n or
de
r t
o s
uppor
t t
he
i
r ope
r
a
t
i
ons but t
he
i
n
v
e
s
t
or
s a
r
e of t
he v
i
e
w t
ha
t t
he
s
e me
a
s
ur
e
s wi
l
l
l
i
mi
t t
he
i
r e
c
onomi
c f
r
e
e
dom,
pe
na
l
i
z
e t
he
i
r
e
f
f
i
c
i
e
nc
y a
nd t
he e
nd-
us
e
r a
s we
l
l
. On t
he ot
he
r ha
nd,
t
he c
oc
k
r
oa
c
h s
t
a
r
t
ups a
r
e
mov
i
ng t
owa
r
ds s
uc
c
e
s
s b
y c
ons
t
r
uc
t
i
ng
ha
r
d-
t
o-
r
e
pl
i
c
a
t
e bus
i
ne
s
s mode
l
s t
ha
t r
e
l
y s
ol
e
l
y
on ope
r
a
t
i
ona
l
a
nd f
i
na
nc
i
a
l
s
t
a
bi
l
i
t
y r
a
t
he
r t
ha
n
t
e
c
hnol
og
y
.
BOOTSTRAP BEFORE
J
UMPI
NG TOW ARDS
I
NVESTMENTS s
c
a
l
i
ng up be
c
a
us
e wha
t r
a
pi
dl
y g
oe
s up
,
i
s a
l
s
o a
t t
he
r
i
s
k of c
omi
ng down r
a
pi
dl
y
.
Wha
t y
ou do ne
e
d t
o
f
oc
us on i
s on a
c
qui
r
i
ng a
nd i
mpr
ov
i
ng y
our s
k
i
l
l
s a
s
a
n e
nt
r
e
pr
e
ne
ur a
nd ha
v
i
ng pa
t
i
e
nc
e whe
n i
t c
ome
s
t
o g
r
owt
h.
The ups
i
de t
o g
r
owi
ng bi
t b
y bi
t da
i
l
y i
s
t
ha
t onc
e a
l
l
t
he not
-
s
o-
de
s
e
r
v
i
ng uni
c
or
ns di
e down,
t
he c
oc
k
r
oa
c
he
s wi
l
l
s
ur
v
i
v
e a
nd be
c
ome mor
e
v
i
s
i
bl
e
.
I
n or
de
r t
o g
e
t a v
a
l
ue
d e
xpe
r
i
e
nc
e whi
l
e bui
l
di
ng
y
our pr
oduc
t
,
boot
s
t
r
a
ppi
ng i
s ne
c
e
s
s
a
r
y
! I
n
boot
s
t
r
a
ppi
ng
,
y
ou s
pe
nd mone
y y
ou c
a
n’
t a
f
f
or
d
l
os
i
ng
,
s
o y
ou a
l
wa
y
s wor
k ha
r
de
r a
nd t
r
y t
o a
v
oi
d
mi
s
t
a
k
e
s a
s muc
h a
s y
ou c
a
n.
I
n r
e
t
ur
n,
y
ou l
e
a
r
n t
o
s
ur
v
i
v
e
,
he
nc
e be
c
omi
ng a ‘
c
oc
k
r
oa
c
h’
.
I
n or
de
r t
o be
c
ome a c
oc
k
r
oa
c
h s
e
t
up
,
y
ou ne
e
d
t
o be
l
i
e
v
e i
n t
he c
onc
e
pt t
ha
t “
Cons
t
r
a
i
nt
s i
ns
pi
r
e
Cr
e
a
t
i
v
i
t
y
”
.
Y
ou ne
e
d t
o wa
l
k on t
he r
oa
d of ha
v
i
ng
s
ome de
f
i
ne
d c
ons
t
r
a
i
nt
s i
n or
de
r t
o bui
l
d y
our
c
oc
k
r
oa
c
h s
t
a
r
t
up
.
Addi
t
i
ona
l
l
y
,
a c
oc
k
r
oa
c
h s
e
t
up
r
e
qui
r
e
s t
he f
ol
l
owi
ng
:
A SMALL TEAM I
S OKAY!
One s
i
g
ni
f
i
c
a
nt f
e
a
t
ur
e of a c
oc
k
r
oa
c
h s
t
a
r
t
up i
s t
ha
t
BECOME A TECHNI
CAL
i
t ha
s a s
upe
r s
ma
l
l
t
e
a
m.
The ma
j
or r
e
a
s
on be
i
ng
t
ha
t t
he
y don’
t ha
v
e t
he f
undi
ng t
o hi
r
e a bi
g t
e
a
m s
o
FOUNDER RATHER THAN A
t
he f
ounde
r
s a
r
e doi
ng e
v
e
r
y
t
hi
ng t
he
ms
e
l
v
e
s
.
Thi
s i
s
NON-
TECHNI
CAL ONE!
not a ba
d t
hi
ng a
t a
l
l
;
wha
t ma
t
t
e
r
s i
s t
ha
t t
he t
e
a
m i
s
e
nt
hus
i
a
s
t
i
c a
nd ha
v
e t
he s
k
i
l
l
s
e
t t
o r
un t
he s
t
a
r
t
up
.
I
t i
s v
e
r
y i
mpor
t
a
nt f
or a f
ounde
r t
o be i
n
v
ol
v
e
d i
n
Mor
e
ov
e
r
,
i
t i
s a
dv
a
nt
a
g
e
ous f
or a c
oc
k
r
oa
c
h s
t
a
r
t
up
bui
l
di
ng of t
he pr
oduc
t
! I
f y
ou ha
v
e a t
e
c
h s
t
a
r
t
up
,
t
o ha
v
e a s
ma
l
l
t
e
a
m;
e
v
e
r
y
t
hi
ng i
s a
ut
oma
t
e
d wi
t
h
y
our s
t
a
r
t
up i
s obv
i
ous
l
y ba
s
e
d on t
e
c
hnol
og
y
.
S
o,
e
i
t
he
r s
of
t
wa
r
e or t
hi
r
d-
pa
r
t
y s
e
r
v
i
c
e
s
.
S
o,
t
he mor
e
y
ou ne
e
d t
o ha
v
e a c
ompe
t
i
t
i
v
e a
dv
a
nt
a
g
e on how
pr
oc
e
s
s
e
s g
e
t a
ut
oma
t
e
d,
t
he mor
e c
ompe
t
i
t
i
v
e
y
ou i
mpr
ov
e a
nd opt
i
mi
z
e y
our pr
oduc
t
.
I
f y
ou do
a
dv
a
nt
a
g
e y
ou g
e
t be
c
a
us
e y
ou a
r
e doi
ng t
hi
ng
s a
t a
not ha
v
e c
ompl
e
t
e t
e
c
hni
c
a
l
unde
r
s
t
a
ndi
ng
,
y
ou wi
l
l
mi
ni
mi
z
e
d c
os
t
.
de
f
i
ni
t
e
l
y mi
s
s out on pot
e
nt
i
a
l
i
mpr
ov
e
me
nt
s
.
S
i
mi
l
a
r
l
y
,
i
f y
our bus
i
ne
s
s i
s a
bout f
ood,
upda
t
e y
our
unde
r
s
t
a
ndi
ng a
bout f
ood!
FOCUS ON GROW I
NG BI
T BY
BI
T EVERY SI
NGLE DAY
I
f y
ou wa
nt t
o be
c
ome a g
r
e
a
t e
nt
r
e
pr
e
ne
ur
,
y
ou
ne
e
d t
o f
a
c
e a
nd l
i
v
e t
he r
e
a
l
i
t
y
.
Do not hur
r
y on