[ Cover Story ]
[ Cover Story ]
directly with end-users , Krogman maintains well-stocked warehouses supplying stainless steel sheets , which it is also happy to supply in small quantities . “ This strategic approach allows us to effectively serve diverse markets while meeting the unique needs of our clients .”
Global expansion Krogman Metals focuses on supplying large , reputable wholesalers and traders . “ Our stock is worldwide , which allows us to position ourselves between the Asian and European manufacturers and the big importers in the supply chain ,” explains Furkan . “ Our primary customer base consists of reputable stockist companies in key markets such as Germany , UK , Brazil , Italy , Spain , the Czech Republic , Bulgaria , Portugal , Poland , Canada , and Colombia . Additionally , we supply stainless steel to various countries , including Algeria , Egypt , Bosnia , Serbia , Albania , and Moldova .” With staff around the globe , Krogman Metals is well-placed to serve customers locally in their own language . “ In addition to our sales teams in Turkey , Germany , Italy , Morocco and the Netherlands , last year we established a new office and warehouse facility in Canada with five full-time staff members . This services our North American clients and is supported by an office in Delaware , USA .”
Krogman ’ s venture into North America In 2022 , Krogman Metals set its sights on the North American market . After meticulous market research , Canada
Krogman Metals enhances its global presence through events such as Stainless Steel World expo .
emerged as the ideal entry point due to its stable political climate and favourable external factors . “ The establishment of our Canadian subsidiary in March 2023 marked a significant milestone in our North American expansion strategy ,” explains Furkan . “ With an office in Vancouver and warehouses strategically positioned on both the east coast in Ontario and the west coast in British Columbia , we optimised accessibility and service coverage for our valued clients .” “ Navigating the complexities of the Canadian market , we recognised the pivotal role of manufacturers and metal fabricators , integral components of the nation ’ s industrial landscape . Our commitment to collaborative partnerships prevailed despite initial challenges characterised by lukewarm responses from industry giants . By fostering synergistic relationships with wholesalers and diligently meeting client demands , we forged meaningful connections within the Canadian stainless steel ecosystem .” “ Today , we proudly supply major wholesalers in Canada who are esteemed members of the top companies in the industry . With a diverse clientele , including prominent manufacturers of brewery tanks , wine barrels , kitchen systems , and HVAC components , our presence in Canada has been met with resounding approval .” Meanwhile , the company ’ s exploration of the US market led to the recent establishment of its US entity . “ We ’ re proud to unveil the launch of Krogman in Delaware , USA with a new office and sales team . We also plan to establish a dedicated warehouse facility in Delaware to further enhance our capacity to serve our growing customer base . Looking ahead to 2025 , we envision further advancements in our North American operations . Plans are underway to acquire state-of-theart machinery , including a decoiler and slitting machine , facilitating locally streamlined cut-to-size solutions . Additionally , we anticipate introducing a per-sheet sales model through an online channel , providing enhanced convenience and accessibility for our valued clientele across Canada and the United States .”
Second-grade products represent a significant segment of our business , offering distinct advantages to our customers . These products allow us to offer customers cost-effective solutions without compromising on quality .
Recent investments In addition to its new office and warehouse facilities in Canada , last
10 Stainless Steel World May 2024 www . stainless-steel-world . net