Stacja Benzynowa Oct. 2013 | Page 42

SKLEP NA STACJI Leki bez recepty ch?tnie kupowane na stacji Na polskim rynku pozaaptecznym istnieje prawie 120 ty?. punktów sprzeda?y, w których dystrybuowane s? leki, suplementy diety i wyroby medyczne. W?ród nich wa?nym kana?em sprzeda?y s? stacje benzynowe, na których konsumenci coraz ch?tniej robi? drobne zakupy, w tym zaopatruj? si? równie? w leki OTC. Wzrost sprzeda? leków na stacjach Jak pokazuj? dane, sprzeda? leków i suplementów diety na stacjach benzynowych dynamicznie ro?nie i w 2012 osi?gn??a ju? poziom 30 mln pln. Dlatego firmy z bran?y farmaceutycznej, a tak?e FMCG dostrzegaj? potencja? tkwi?cy w sprzeda?y produktów na stacjach benzynowych i znaczenie tego kana?u w ca?ym swoim biznesie. Firma USP ????YH?H??0??`??X?H?\??\?[ZB??^??\???[ZH?\?????qo?YH?Z?Z?H[??[?q`?\??X?X?HH]Y??YZ???q`?H???0??`??X?H??YX?X[ZH?X?B?[]??[???\????Sx?&XH8?$??X?[\?B????YY?X[?Y???H??0??`??X?&H?[ZH?Z[?[ZK???qo?!H??\?q!K?H?0??!H??X?B??????q!???Y????!H]?Y?&K?\????YY?H???\??[Y[?HZ????H?\[Y[?0???Y]HH?X?H?[??[???X? ???[??H?q&H[H??[qn?!???Z?HY\???Z????X?K??0??B????[Y[?[\[?????q&Y?YH??B???^??H[????[?XH?[[???H?Hqo??X[^?X?H???X??Z?\0???]\?!B?qo??q!?Z?H?H???X??H?Y?]??f??K?Z???? ??^?q&X?Y[?YH?H??Y?K?H?\\?]H?&Y1!H?Y\?q`?H?q&H?Z??q&Z??[H?Z[?\?\???[?Y[HH??[?[??!H?Z??q&Z??H?\??K??Z?\YZ???\q!??q&H?HX\??X? ?0??H?!HY\?[ZB?????X??]Y??XX? ??!H???Z?H?Z??X??YZ???Z?!X?K??[?HH?Z?KB?? ???[??[?K?0??H???[Y[???K?q&X?`?qf?YH??YH?Z??1&]?YZ??q&Y?K?????]?H?\?H?Z?B???X?]?????B???Z??qo?YZ??!H?]Y??q!H??Z???!K??YH[??H?X?H?[??[???X? [B??????HH?q`?Y???[??HZ????????\??]Y??XH??X?]?????K???YZ???Z?\YZ????YZ?!X?[ZH?q&HZ?[ZB??!HX?\??HH\\ ?YH?Z??\??YZ????[?HH??[?X[?HX\??H?f????Z????8?$??Z?\Z?H??X?]?????Y???&\???Z???[?H?\??1&X?q!H??[?Y\?Y[?XH??YH?]X?ZX\???Y????X?XH[?K?H?][HZ?H?Z??]Y??ZH???Z?H[\[???KZ??q&X?X???1&\??f?!??H?X?H?[??[???Z???\?^?\?Y?[?HH?X???H8?$?p???H[Z[XH?Y?H?T?????YK??Z???[?Y[KX?Hp????\????q!????X?H?????Y\?q!X?X?????H???0???????o?[H?]1&qo[?]K?\??ZYq!??\??YHZ?H?^?Z?!X?H?H???o?X???X??[??X??[??X?? ?Z??]?Y\?Z?!X?H\?X?][[?8?$??[HTT?X?TT^?H ?H?[?H???HZY?[???JHX??]?Y\?Z?!X?X?X?\??[???$?X?\??K??1&\?HZ?oH???ZYB??X????Xq`?Z?!X?Z?[\?X??Z??\?q`??H8?$?X?\??H??[??\?????X??!H?Y?]??f??q!K?B??0??!H?\????&\???Y\?q!H?X?B??\???Y?HH?Y\??]??f?!??0??H??X?!X??[??!H\??Z??q!?????o?[[?B???X?H?[??[???H?qn??Y\??Z? ? L?????H?q&H???YZ?!HZ?H?B???^?q&X?Y[?YB???????Z?????H???H??Y?&H?H?X?X???[??H??[qn?!??q&H????Yqo???Z?H??]Y??ZH??X?]?\??^?q&X?Y[?[??Z???Y????YH?\?Y[?q!HH?[q!K?YYH?\?qf?^H?\?qo[?H?H[??Z??H?\?\???K??qoX?YH?\\?]H?B?Y\???H??]?H??^?q&X?Y[?XHH?\B?[?oH\???X??Y\?????????Y????[H???K?]Y?????Y?YH??Z?\???Z??X?H??[?Y[???[qn?!??q&H? ???\^???? ?Z?????YqoX?]?B??H????\?1`?K????Z??\????YqoH??\?[?Z?B???HZ???X?B??Z?H?!H??Z?[ZH[\[???[ZK]Y???qo?H?\? X?H?q`?H?KB???X?[H??Z??\?H????YqoB?Z?????\????YY?XHZ???X?K??0??H???\Y?HZ?????Y?B?\?]?YH?]?H?\?XX?]]X??Y???????YH???\\?[ZK??\H???????B???1&\?H?[H?X?H?[??[???B?]\?!H?\]?Xq!???X???]?[?YB???Z?0???X??X?X??????????\?[?Z?!X?H?X???[?YHX??`?qf??p?B??Z??Z??f??H??qf??Z???^??Z[?????YY?X[?HX??\?XZ??q&K?B???Y????[H]??1&Y?Y[?Y[H?p?B??\?H[\\?]\?HH?[????f??H?^???X?^?YX?[?XH??Y?^??f?Y?[B???1&\[HH?YX?K???Z?????[?H??Y???[HZYZ???KZ?X?H???[Y[?p???`??H?X???????X??Y?Y[?H0??`??H?HZ?H?Hqo\X??H????XH\?]?[?B????Y?YH??Z?\???Z??\]?H???YY?q!HX?Z???X?&K??qo?[H[[Y[?[H?\?????Yqo???YY?YB?q`??o[?YK???Z?H??Y?Z??]Y??ZH??[??H?q!?q`??o?H????YX?YK?Z?X?H???[Y[???Z?Z?!X?H8?'??Y??f??H???8?'H?1`?]?H?????p???`????[^???q!??\?1&H??X?]?????!HH?X??q!?H?YX?YH?Z??\??YZ????YY?H??Z? ??\??????Yqo???p??????[Y[?HH??Y???H?^??][?H???????X?q!?[?!H?]Y??q&K? ????^??X?[?H\??H?]Y??X[?H? ?8?'??H??^?q&X?Y[?Yx?'K8?'??B?????\?1`?x?'H] ?????X?K1n???T?????YJB???? ??]\???????? ??]\????????[K?]Y??Z?H?[???q!X?H???YY1n??HH??\Y1`??f??H??[??H??[qn?!??q&H??Y???[HZYZ???K?^??f?Y?[???H?\?YK??\???Z[??\???q!??Z???X?&K??Z?B??H?Y?]??f??H?\??X??H ? ?X[?JH?[???q!H?Y L H?\??f??H???H?[?\???[?Y????^?Z?HH?\[Y[?HY]H?[H?[?[H???YqoK??\\?]H?Z??]Y??ZH?\??????H???YZ?!H?q&H??Y????YH???\?YH1f??q!]X??[H ??oH?\???[?YK?Y[?[???H?^???^??YH?[??[K?YYH??o]?[^H?q&X?Z??q&qo????]?X???]???