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Romania
Romania 2025 2024 Global Difference to Global RBI SGSS Account Management 5.82 5.50 5.72 0.10 5.40 6.33 Asset Safety 5.80 5.44 5.81-0.01 5.50 6.67 Asset Servicing 5.91 5.60 5.75 0.16 5.40 6.67 Cash Management and FX 5.80 5.75 5.46 0.34 5.50 6.67 Client Service and Relationship Management 6.18 5.60 5.96 0.22 6.00 6.67 Pricing 5.45 4.70 4.79 0.67 5.00 6.33 Technology 5.45 5.67 5.08 0.37 5.00 6.33 Average 5.77 5.47 5.51 0.26 5.40 6.52
Romania continues its upward trajectory for the fourth consecutive year, achieving an overall score of 5.77 in 2025, up from 5.47 in 2024. Client Service and Relationship Management has seen a remarkable increase, climbing from 5.60 in 2024 to an impressive 6.18 this year. This is particularly significant as Client Service and Relationship Management was rated as the most important consideration when choosing a provider. Following this, Asset Servicing has also improved, reaching 5.91 from 5.60, while Asset Safety rose to 5.80. The most notable improvement, is in Pricing. With a category average of 5.45, Pricing has seen an impressive upward shift of 75 basis points, reflecting positive sentiment towards pricing structures in the market. Every category, with the exception of Technology, has seen a positive increase in the last 12 months. Technology, though it fell by 21 basis points, still holds a respectable score of 5.45, surpassing the global category average by 37 basis points. Romania is clearly bouncing back from the downward trends experienced in 2021 and 2022, with a steady increase from 2023( 5.45) to 2025( 5.77). Respondents are expressing satisfaction with providers in the market, with firms like Citi, described as“ exceeding expectations,” RBI, which clients would“ definitely recommend,” and BRD, praised as“ an excellent local custodian.”
Raiffeisen Bank International Making a strong entrance, Raiffeisen Bank International( RBI) has achieved an overall average rating of 5.40, with clients expressing great satisfaction with the quality of service. Many describe it as " Above Average " and " Outstanding," and all clients agree they would definitely recommend RBI to industry peers. Client Service and Relationship Management( 6.00) stands out with the highest score this year, slightly above the global category average by 0.04. Pricing and Technology received the lowest ratings at 5.00. Despite this, both scores remain respectable, with Pricing notably sitting 21 basis points above the global category average. In more positive news, when assessing RBI’ s client preferences, there is near unanimity that Client Service and Relationship Management is the most important factor when selecting a provider. Given its impressive score of 6.00, this is promising for RBI’ s future prospects. Interestingly, Account Management comes in second in terms of client importance, slightly differing from the market average, although it is still rated as " Good " by RBI’ s clients.
BRD Groupe Societe Generale BRD Groupe Societe Generale( BRD) has had another standout year, improving on last year’ s average by 38 basis points, resulting in an impressive overall average score of 6.52. Every single category has seen an uptick in ratings over the past 12 months, marking a consistently positive trend for the provider. The most notable improvement comes in Cash Management and FX( 6.67), which jumped 67 basis points. Clients attribute this increase to BRD ' s“ Excellent support to transaction volumes.” However, Cash
Client Preference 1st 2nd 3rd 4th 5th 6th 7th 8th
Client Service & Relationship Management Asset Servicing Asset Safety Pricing Account Management Technology Cash Management and FX Regulation and Compliance
Management and FX is not the only category to achieve a high rating this year. Asset Safety, Asset Servicing, and Client Service and Relationship Management have all joined the 6.67 rating, a clear sign of the provider’ s broad strength across multiple areas. The positive client feedback mirrors these high scores. For Asset Servicing, clients describe SGSS as“ extremely proactive and professional in providing custody services”. Meanwhile, Client Service and Relationship Management receives praise for its“ considerable knowledge of local regulations”, with one client also highlighting“ high quality and response timelines”. Clients are overwhelmingly positive about SGSS, with one describing the provider as“ a really strong and highquality provider, with very good market knowledge and high market lobbying capacity. Very experienced, competent, and flexible staff”. It’ s clear that BRD continues to impress in multiple areas, cementing its reputation as a top-tier provider.
70 Global Custodian Spring 2025