SPOTLIGHT ON INDIAN ELECTRONICS Spotlight on Indian Electronics | Page 264

HIGH PRIORITY MARKET

India Automotive Battery Market Forecast and Opportunities, 2018

Key Players in India

Exide Industries Limited Exide House, 59E Chowringhee Road Kolkata- 700 020, T: + 91-33- 22832120 E: exideindustries. com
Amara Raja Batteries Limited Terminal A, 1-18 / 1 / AMR / NR, Nanakramguda, Gachibowli, Hyderabad – 500032, T: + 91 – 40-23139000; E: amararaja @ amararaja. co. in; W: amararaja. co. in
HBL Power Systems Limited. No. 8-2-601, Road No. 10, Banjara Hills, Hyderabad- 500 034, T: + 91 40 2335 5575, E: contact @ hbl. in; W: hbl. in
Base Corporation Ltd B Wing, 128 / B, 7th Floor, Golden Towers, Kodihalli, Old Airport Road, Bangalore – 560 017, Toll Free: 1800 1800 007; T: 91-080-41635909, E: helpline @ basecorporation. com W: basebatteries. com
Okaya Power Pvt. Ltd. D-7, Udyog Nagar, Rohtak Road, New Delhi- 110041; T: 011-49803300; E: MyEmail @ okayapowerltd. com; W: okayapower. com
Su-kam Power Systems Ltd. Corporate Office: Plot No. 54, Udyog Vihar, Phase VI, Sector-37, Gurgaon- 122001, T: + 91-124-4170500 E: mgoel @ su-kam. com F: + 91-124-4038700 / 1 Website: www. su-kam. com Kunwer Sachdev, MD
Southern Batteries Pvt. Ltd. # 328, Bommasandra Jigani Link Road Anekal Taluk, Bangalore- 562 106 T: + 91-80-22010000 To 22010099 F:+ 91-80-22010022 To 22010033 E: enquiries @ southernbatteries. com W: southernbatteries. com R Sreenivas, MD
True Power Systems LLP C-7, Suraj Park,( Opp. Hyundai Service Centre, Badli Industrial Area), Near Badli Metro Station, Delhi- 110042 T: 1800 11 5152, M: + 91 9313131413 E: info @ truepower. in W: truepower. in Ravi Mundra, MD
Fusion Power Systems Mr. Kapil Sood( Managing Director) A-221, 1st Floor, Street 7, Road 4, Mahipalpur Extension, New Delhi- 110037, India M: +( 91)-9810190011 T: +( 91)-11-26782717 / 49495200 F: + 91-11-26782718 E: info @ amptekindia. com W: amptekbatteries. com
The Indian automotive market witnessed
2018”, the Indian automotive battery
tremendous growth during 2009-12 due
market is projected to grow at a CAGR of
to various government initiatives and
approximately 13 % during 2013-18, in
growing easy loan facilities in the country.
value terms. The key reason can be
The major government measures such as
attributed to the recent launches
National Automotive Testing and R & D
ofMedium Utility Vehicles( MUV) and
Infrastructure Project( NATRiP), Focus
Sports Utility Vehicles( SUV) such as
Market Scheme( FMS) and Automotive
Renault’ s Duster, Mahindra’ s XUV,
Mission Plan 2006-16 are further
Maruti’ s Ertiga and Ford’ s Eco Sports, etc.
expected to support the sales of
As a result, the utility vehicles battery
passenger cars and commercial vehicles
market segment is expected to
in the country, contributing to the
witnessthe fastest growth in automobile
growing demand for automotive batteries.
battery market, followed by two wheeler
Also, National Electric Mobility Mission
batteries and light commercial vehicle
Plan, 2020( NEMMP) targets to augment
battery market segments, over the next
the demand for electric vehicles to
five years. The demand for automotive
around 5 to 7 million by 2020, which is
battery has largely emerged from
anticipated to significantly boost the
northern region of India due to increasing
demand for Li-ion automotive
automobile sales in various states such as
batteriesmarket in India.
Uttar Pradesh, Delhi, Rajasthan, etc., and
According to the“ India Automotive
presence of large automobile
Battery Market Forecast & Opportunities,
manufacturers like Honda and Tata.
Increasing Penetration of Utility and Light Commercial Vehicles to Boost Demand for Automotive Batteries in India
India’ s thriving automobile sector and
The report highlights that Exide Industries
various government initiatives are driving
Limited and Amara Raja Batteries Limited
the automotive battery market. India is
are the two major players occupying a
the third largest automotive market in
majority share in automobile batteries
Asia after Japan and China, and is one
market in India. Both the companies are
the top five passenger and commercial
working extensively in broadening their
vehicle manufacturers across the globe.
product portfolio over a wide price range
Rapid industrialization, especially the
along with widespread marketing
flourishing Micro, Small and Medium
activities to create product differentiation
Enterprises( MSMEs), coupled with
in the overall automotive battery market.
developing infrastructure is contributing
One of the latest developments is the
to boost the demand for light commercial
introduction of pro rata warranties of up
vehicles and heavy duty trucks in India.
to three years.
The industry is also receiving support by
Further, the battery manufacturers in
various government measures such as
India in order to tap the replacement
National Automotive Testing and R & D
market are also aggressively working on
Infrastructure Project( NATRiP), Auto
extending their reach by expanding their
Mission 2006-2016, Focus Market
distributors and dealers network.
Scheme, etc. This is augmenting growth
“ Passenger car penetration is
in the country’ s automotive sector, which
comparatively low in India than other
is eventually driving the demand for
countries, and as a result, offers
automotive batteries in both OEM and
considerable opportunity for automobile
aftermarket segments.
companies to tap the unexplored market.
According to a recently published report
As a result, with the rising automobile
by TechSci Research,“ India Automotive
sales, the demand for batteries is also
Battery Market Forecast and
anticipated to rise over the next five
Opportunities, 2018”, the Indian
years.” said Mr Karan Chechi, Research
automobile batteries market is projected
Director with TechSci Research, a
to grow at a CAGR of approximately 13 %
research based global management
during 2013-18 as a result of growing
consulting firm.
automobiles market in the country.
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