SPOTLIGHT ON INDIAN ELECTRONICS Spotlight on Indian Electronics | Page 263

HIGH PRIORITY MARKET

India Air Conditioners Market Forecast and Opportunities

2020

Key Players in India

Hitachi India 207 , Ascot Centre , Sahar Road , Andheri ( East ), Mumbai 400099 , T : + 91-2267357504 , E : ccg @ hitachi . co . in ; W : hitachi . co . in
ETA General Pvt , Ltd ETA House , 3rd Floor , # 71 / 63 , Opp . Loyola College Sterling Road , Nungambakkam , Chennai - 6000034 . T : 044 - 43402345 E : info @ etageneral . com ; W : generalindia . com
Haier Appliances India Pvt Ltd Building Number 1 , Okhla Industrial , Estate , Phase III , New Delhi-110020 , T : 1800-102-9999 E : customercare @ haierindia . com , W : haier . com
Sterling and Wilson Pvt . Ltd . Universal Majestic , 9th Floor , P . L . Lokhande Marg , Chembur ( West ), Mumbai – 400 043 , T : + 91-22-25485300 E : mumbai @ sterlingwilson . com W : sterlingandwilson . com
Kelvin systems Pvt . Ltd . 6 & 7 , D . D . A . Shopping Complex , South Extension 1 , New Delhi-110049 T : + 91 11-41646767 , E : info @ kelvinsytems . com W : kelvinsystems . com
Danfoss Industries Pvt . Ltd . Sipcot Industrial Growth Centre , Oragadam , Kanchipuram , 631604 T : + 91 44 67151000 ; W : danfoss . in
Aircon System Engineers ( P ) Ltd . Tivoli Court , Flat No . - 95 1C , Ballygunge Circular Road , Kolkata – 700019 T : + 91 33 40100100 ; E : info @ airconindia . net W : airconindia . net
Seagull Cooling Pvt . Ltd . G-2 Industry House , 23-B Mahal Industrial Estate , Mahakali Caves Road , Andheri ( E ). Mumbai - 400093 .; T : + 91-22-2687 40 48 E : info @ seagullcooling . com , W : seagullcooling . com
Zamil AC H-9 , Block B-1 , 1st Floor , Mohan Cooperative Industrial Estate , Mathura Rd ., New Delhi 110044 ; T : + 91-11-3190 1300 E : rakeshranjan @ zamilacindia . com W : zamilacindia . com
Fedders Lloyd Corporation Ltd . 159 , Okhla Phase -3 , New Delhi-110020 T : + 91-11-40627200 , E : info @ fedderslloyd . com W : fedderslloyd . com
On account of increasing per capita
the Indian air conditioners market is
income and growing middle class
projected to grow at a CAGR of over 10 %
population , the consumer outlook towards
during 2015-20 . Accounting for a lion ’ s
air conditioners has changed over the last
share of the air conditioners market , split
decade in India . The country experiences
air conditioners segment was the highest
hot and humid summers for 4-6 months ,
revenue generator , followed by VRFs and
on account of which majority of air
window air conditioners in 2014 . The
conditioner sales take place during that
market share of window air conditioners
period . Introduction of new technologies
has been declining over the last few years
resulting in reduction of prices , moderate
on account of decreasing price gap
in real estate sector , rising per capita
compared to split ACs , due to which many
income and extreme climatic conditions in
leading companies such as Samsung and
most parts of the country are some of the
LG have exited from the windows air
major factors that are boosting the sales of
conditioning segment while other major
air conditioners in the country . In addition ,
companies like Voltas , Daikin , Blue Star ,
growing infrastructure developments
etc ., have lowered the production of
coupled with increasing activities in
window air conditioners in the country .
industrial and commercial sectors are
Northern India generates the highest
augmenting the demand for commercial
revenue in the country ’ s air conditioners
air conditioning systems in India .
market , followed by Southern and Western
According to “ India Air Conditioners
regions .
Market Forecast & Opportunities , 2020 ”,
AC Market to Witness Growth of Over 10 % Until 2020
Rising per capita income , changing
projected to grow at a CAGR of over 10 %
climatic conditions and consumer lifestyle
during 2015-20 . The Indian air conditioning
to drive air conditioners sales in India
market is divided into two major segments :
through 2020 . With a population of over a
commercial air conditioners ( VRF , Chillers
billion , India is one of the major developing
& Others ) and Room Air Conditioners ( Split
countries with huge middle class
and Window air conditioners ), among
population base and rising per capita
which , residential air conditioners segment
income . In comparison to other major
witnessed a higher revenue share in 2014 .
developing countries , the market
This domination of room air conditioners
penetration of air conditioners is very low
segment is expected to continue over the
in India , which offers a huge opportunity to
next five years . Currently , the market for air
leading air conditioner players . Some of the
conditioners in India is dominated by
major factors contributing to the increasing
Voltas , followed by LG , Daikin and
demand for air conditioners in the cou ntry
Samsung .
include hot climatic conditions prevailing
“ On account of rising per capita income ,
through most part of the year , expanding
changing consumer lifestyle and the
middle class , growing construction sector
country experiencing extreme hot and
and increasing per capita income .
humid climate for most part of a year , the
Presently , the northern region accounts for
demand for air conditioners in India is
the largest share of the air conditioners
expected to rise during the forecast period .
market in India , followed by the southern
Implementation of minimum energy
region . With all major global players having
efficiency performance standards by BEE
set up their production facilities in India ,
and the need for cost effective air
the country is also emerging as a major
conditioning solutions is forecast to drive
production hub for the SAARC region .
demand for energy efficient air conditioners
According to a recently published TechSci
in India through 2020 .” said Mr . Karan
Research report “ India Air Conditioners
Chechi , Research Director with TechSci
Market Forecast and Opportunities , 2020 ”,
Research , a research based global
the country ’ s air conditioners market is
management consulting firm .
Spotlight on Indian Electronics 2016 | 263