SPOTLIGHT ON INDIAN ELECTRONICS Spotlight on Indian Electronics | Page 250

HIGH PRIORITY MARKET
Suzuki Motorcycle India Pvt . Ltd 2nd Floor , Plot No . 1 , Nelson Mandela Road , Vasant Kunj , New Delhi -110 070 T : 0124-2208696 , F : 011-46075418 W : suzukimotorcycle . co . in
Polaris India Private Limited Second floor , M-6 , Uppal ' s Plaza , Jasola , New Delhi- 110025 T : + 91-11-49121212 E : polaris . india @ polaris . com , W : polarisind . in
BMW India Private Limited Dlf Cyber City , Phase-11 , Building , No-8 , Tower-b , 7th Floor , Dlf City , Gurgaon - 122002 T : 0124-456 6600 E : Sharang . Rathore @ bmw . in W : bmw . in Sharang Rathore ( General Manager )
Ducati India Private Limited BB-71A , East Shalimar Bagh , New Delh -110088 E : ravi . bishnoi @ srgrlaw . com W : india . ducati . com
Honda Motorcycle & Scooter India Pvt . Ltd Commercial Complex II , Sector : 49-50 Golf Course Extension Road , Gurgaon-122018 T : + 91-124-6712800 , F : + 91-124-6712999 W : honda2wheelersindia . com
India Yamaha Motor Pvt . Ltd A-3 , Ind . Area , Noida-Dadri Road Surajpur , Gautam Budh Nagar - 201306 T : 1800-420-1600 E : yes @ yamaha-motor-india . com W : yamaha-motor-india . com
Significant price differential between a Completely Knock Down ( CKD ) assembled premium motorcycles and Completely Build Unit ( CBU ) imported motorcycles has led to robust increase in sales of premium motorcycles among Indian consumers . Premium motorcycles market is witnessing intense competition due to competitive pricing strategy being adoption by the leading players coupled with introduction of new variants over the last few years .
“ Premium motorcycles with engine capacities ranging from 500cc to 800cc offer better maneuverability in comparison to more than 800cc motorcycles and are therefore more suitable for rough Indian roads . Moreover , low price point of 500cc to 800cc category further increases the consumer interest . This segment offers huge growth potential in the premium motorcycle market in India over the next five years . Major global motorcycle manufacturers are expected to be increasing their focus in this segment to offer products specifically tailored to satisfy customer requirements in 500cc to 800cc category .” said Mr . Karan Chechi , Research Director with TechSci Research , a research based global management consulting firm .

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