SPOTLIGHT ON INDIAN ELECTRONICS Spotlight on Indian Electronics | Page 249

HIGH PRIORITY MARKET

India Premium Motorcycles Market Forecast and Opportunities

2020

Key Players in India

Hero MotoCorp Ltd 34 , Community Centre , Basant Lok , Vasant Vihar , New Delhi - 110057 , India . T : + 91-11-26142451 , 26144121 F : + 91-11-26143321 , 26143198 W : heromotocorp . com
Bajaj Auto Ltd . Akurdi , Pune 411035 , India T : ( 020 ) 27472851 , 27476151 E : customerservice @ bajajauto . co . in W : bajajauto . com
TVS Motor Company Jayalakshmi Estates V Floor , 8 , Haddows Road Chennai - 600006 T : 044-28272233 , F : 044-28257121 E : Sales . Support @ tvsmotor . com W : tvsmotor . com
Royal Enfield 20 , G . P Road , Woods Rd , Express Estate , Chennai , Tamil Nadu 600002 T : 044 4223 0400 E : customerservice @ royalenfield . com W : royalenfield . com
H-D Motor Company India Private Limited Time Tower , Unit 1 , Main M . G Road Sector 28 , Gurgaon – 122001 , India T : 01244961605 , F : 01244961648 W : harley-davidson . com
Triumph Motorcycles ( India ) Private Limited 2nd Floor , Wing – A , Commercial Plaza Radisson Hotel , NH – 8 Mahipalpur , New Delhi - 110037 T : + 91-11-45031451 , W : triumphmotorcycles . in
DSK Motowheels Pvt Ltd Gandharva Heights , 1st Floor , Survey No . 1693-1 Bhamburda , Near Rahul Talkies , Shivaji Nagar , Pune - 411016 Toll Free : 1800 209 2324 E : info @ dskhyosung . com Website : http :// dskhyosung . com / GT650N
India Kawasaki Motors Private Limited Bajaj Auto Complex Akurdi , Pune - 411035 T : 020-27440041 W : kawasaki-india . com
Until 2011 , due to high duty levied on
Motorcycles Market Forecast &
imported premium motorcycles in India ,
Opportunities , 2020 ”, India premium
their reach was limited to the affluent
motorcycles market is projected to grow
class . However , with the entry of
at a CAGR of over 27 % during 2015-20 .
multiple international brands such as
Rising number of high net worth
Harley Davidson , Triumph , Hyosung and
Individuals coupled with an increasing
many others , India ’ s premium
number of premium motorcycle players
motorcycles market witnessed a major
focusing on setting up domestic
turnaround with rapid increase in
production or assembly units in India
demand for premium motorcycles over
are the major factors expected to drive
the last three years . The country ’ s high
the country ’ s premium motorcycles
net worth individuals and upper
market over the next five years . In 2014 ,
middleclass section of the population
Southern India comprising Hyderabad ,
was further lured with the introduction
Chennai , Kerala , Bangalore , etc .
of low priced domestically assembled
dominated the India premium
premium motorcycles , thereby boosting
motorcycles market , followed by
premium motorcycle sales in India . With
Northern India . Harley Davidson Motor
the trend of launching new motorcycle
Company dominated the premium
models at comparatively lower price
motorcycles market in India in 2014 ,
tags by leading global players gaining
however , on account of recent entry of
increasing traction , the India premium
other global giants such as Triumph
motorcycles market is expected to grow
Motorcycles , Indian Motorcycles and
at a brisk pace through 2020 .
Benelli in India , Harley is expected to
According to recently published TechSci
face stiff competition in the coming
Research report “ India Premium
years .

India Premium Motorcycles Market to exhibit CAGR of over 27 % By 2020

Increasing demand for premium
completely built units ( CBU ’ s ), which
motorcycles by high net-worth
used to result in imposition of heavy
individuals coupled with upcoming
custom duty , thereby restricting the
domestic assembling plants to drive
demand for premium motorcycles in the
India premium motorcycles market .
country . However , with lower import
According to recently released TechSci
duties on account of setting up of
Research report , “ India Premium
domestic assembling units by global
Motorcycles Market Forecast and
premium motorcycles manufacturers
Opportunities , 2020 ’’, premium
like Harley Davidson , Kawasaki and
motorcycles market in India is forecast
Hyosung , the premium motorcycles
to grow at a CAGR of more than 27 %
market in India has witnessed a
CAGR during 2015-20 on account of
complete turnaround .
declining premium motorcycle prices
The market penetration of premium
and launch of new premium motorcycle
motorcycles has been witnessing a
variants . Prior to 2011 , premium
continuous increase among high net
motorcycles were imported in India as
worth individuals in the country .
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