SPOTLIGHT ON INDIAN ELECTRONICS Spotlight on Indian Electronics | Page 144

HIGH PRIORITY MARKET - TELECOM

Key Players in India

Samsung India Electronics Pvt . Ltd . 2nd , 3rd , 4th Floor , Tower-C , Vipul Tech Square , Sector-43 , Golf Course Road , Gurgaon - 122002 , Haryana ( India ) T : 0124-4881234 ; W : samsung . com / in
IBall 87 / 93 , Mistry Industrial Complex , MIDC Croos Road A , Near Hotel Tunga International , Andheri East , Mumbai - 400093 , Maharashtra T : 022 3081 5100 ; W : iball . co . in
ASUS Technology Pvt . Ltd 4C , Supreme Chambers , 17 / 18 , Veera Desai Road ,, Industrial Area , Andheri West Mumbai - 400072 , Maharashtra T : 1800 209 0365 ; W : asus . com
Lenovo India Pvt . Ltd Ferns Icon , Level -2 , Doddenakund , Village , Marathhalli Outer Ring Road , Marathhalli Post , Kr Puram Hobli , Bangalore-560037 , Karnataka T : 022 3084 7000 ; E : services _ ed @ lenovo . com W : lenovo . com
Dell India Private Limited # 12 / 1,12 / 2A , 13 / 1A , Challaghatta Village , Varthur Hobli , Bangalore South , Bangalore-560071 , Karnataka T : + 91-080-25357311 ; F : 91-080-25357309 W : www . dell . co . in
Apple India Private Limited 19 Floor , Concorde Tower C , UB City No 24 Vittal Mallya Road , Bangalore - 560001 T : 800 – 692 – 7753 ; W : apple . com
VIVO Plot No . 54 , Third Floor , Delta Tower , Sector – 44 , Gurgaon – 122003 , Haryana T : 1800 102 3388 ; E : info @ vivoglobal . com W : vivo . co . in
Oppo 2nd Floor , Block 1 , Vatika Business Park , Sohna Road , Sector 49 , Gurgaon , Haryana T : 1800-103-2777 E : service @ oppomobile . in W : oppo . com
wide variety of choices available to
Competition : Competition is expected
customers both in fixed as well as
to increase when Reliance Jio
mobile telephony has resulted in
Infocomm ( RJio ) enters the industry
increased bargaining power for the
in 2016 . Reduced tariffs have hurt all
customers .
incumbent operators .
Prospects
Ü
The fixed line business continues
million . Operator will use the
to remain muted despite the low
spectrum to roll-out high speed
penetration levels in the country .
3G and 4G services .
The increasing demand for data
Ü
The operator ' s competitive
based services such as the
position improved during FY15 .
Internet is the major catalyst in
Due to reducing competition ,
the growth of the sector . The
tariffs remained stable .
scale of the mobile opportunity
However , operators did not see
in India is therefore immense .
better realizations . In fact ,
Ü
Increasing choice and one of the
realisations fell due to the
lowest tariffs in the world have
aggressive push for subscriber
made the cellular services in
additions . While operators
India attractive for the average
succeeded in achieving good
consumer . The teledensity in
growth in subscriber additions ,
urban areas is nearly 150 %.
they will be tested with the
Therefore , the main driver for
imminent entry of RJio .
future growth would be the rural
Ü
Balance sheets of operators
areas where wireless tele-
came under additional pressure
density is around 48.37 %.
due to the debt taken for the
Ü
The government successfully
spectrum auctions . Additionally ,
concluded the auction process
capex requirements have
for 800 MHz , 900 MHZ , 1,800
increased significantly in recent
MHz , and 2,100 MHz spectrum .
times as operators have been
Out of the 470.75 MHz that was
improving capacity and
put up for auction in 22 circles ,
efficiency of their networks to
418.05 MHz was sold for a
accommodate the exponential
consideration of Rs 1,098,749
growth in data consumption .
Road Ahead
India will emerge as a leading player
policies and 4G services hitting the
in the virtual world by having 700
market , the Indian
million internet users of the 4.7 billion
telecommunication sector is
global users by 2025 , as per a
expected to witness fast growth in
Microsoft report . With the
the next few years .
government ’ s favourable regulation
Spotlight on Indian Electronics 2016 | 144