SPOTLIGHT ON INDIAN ELECTRONICS Spotlight on Indian Electronics | Page 144

HIGH PRIORITY MARKET- TELECOM

Key Players in India

Samsung India Electronics Pvt. Ltd. 2nd, 3rd, 4th Floor, Tower-C, Vipul Tech Square, Sector-43, Golf Course Road, Gurgaon- 122002, Haryana( India) T: 0124-4881234; W: samsung. com / in
IBall 87 / 93, Mistry Industrial Complex, MIDC Croos Road A, Near Hotel Tunga International, Andheri East, Mumbai- 400093, Maharashtra T: 022 3081 5100; W: iball. co. in
ASUS Technology Pvt. Ltd 4C, Supreme Chambers, 17 / 18, Veera Desai Road,, Industrial Area, Andheri West Mumbai- 400072, Maharashtra T: 1800 209 0365; W: asus. com
Lenovo India Pvt. Ltd Ferns Icon, Level-2, Doddenakund, Village, Marathhalli Outer Ring Road, Marathhalli Post, Kr Puram Hobli, Bangalore-560037, Karnataka T: 022 3084 7000; E: services _ ed @ lenovo. com W: lenovo. com
Dell India Private Limited # 12 / 1,12 / 2A, 13 / 1A, Challaghatta Village, Varthur Hobli, Bangalore South, Bangalore-560071, Karnataka T: + 91-080-25357311; F: 91-080-25357309 W: www. dell. co. in
Apple India Private Limited 19 Floor, Concorde Tower C, UB City No 24 Vittal Mallya Road, Bangalore- 560001 T: 800 – 692 – 7753; W: apple. com
VIVO Plot No. 54, Third Floor, Delta Tower, Sector – 44, Gurgaon – 122003, Haryana T: 1800 102 3388; E: info @ vivoglobal. com W: vivo. co. in
Oppo 2nd Floor, Block 1, Vatika Business Park, Sohna Road, Sector 49, Gurgaon, Haryana T: 1800-103-2777 E: service @ oppomobile. in W: oppo. com
wide variety of choices available to
Competition: Competition is expected
customers both in fixed as well as
to increase when Reliance Jio
mobile telephony has resulted in
Infocomm( RJio) enters the industry
increased bargaining power for the
in 2016. Reduced tariffs have hurt all
customers.
incumbent operators.
Prospects
Ü
The fixed line business continues
million. Operator will use the
to remain muted despite the low
spectrum to roll-out high speed
penetration levels in the country.
3G and 4G services.
The increasing demand for data
Ü
The operator ' s competitive
based services such as the
position improved during FY15.
Internet is the major catalyst in
Due to reducing competition,
the growth of the sector. The
tariffs remained stable.
scale of the mobile opportunity
However, operators did not see
in India is therefore immense.
better realizations. In fact,
Ü
Increasing choice and one of the
realisations fell due to the
lowest tariffs in the world have
aggressive push for subscriber
made the cellular services in
additions. While operators
India attractive for the average
succeeded in achieving good
consumer. The teledensity in
growth in subscriber additions,
urban areas is nearly 150 %.
they will be tested with the
Therefore, the main driver for
imminent entry of RJio.
future growth would be the rural
Ü
Balance sheets of operators
areas where wireless tele-
came under additional pressure
density is around 48.37 %.
due to the debt taken for the
Ü
The government successfully
spectrum auctions. Additionally,
concluded the auction process
capex requirements have
for 800 MHz, 900 MHZ, 1,800
increased significantly in recent
MHz, and 2,100 MHz spectrum.
times as operators have been
Out of the 470.75 MHz that was
improving capacity and
put up for auction in 22 circles,
efficiency of their networks to
418.05 MHz was sold for a
accommodate the exponential
consideration of Rs 1,098,749
growth in data consumption.
Road Ahead
India will emerge as a leading player
policies and 4G services hitting the
in the virtual world by having 700
market, the Indian
million internet users of the 4.7 billion
telecommunication sector is
global users by 2025, as per a
expected to witness fast growth in
Microsoft report. With the
the next few years.
government’ s favourable regulation
Spotlight on Indian Electronics 2016 | 144