Ü |
Massive data consumption will |
quality, reliable, and affordable. |
|
continue to grow with the |
Ü |
As the number of embedded |
|
expansion of IoT and more |
devices that require mobile |
||
streaming of content. |
connectivity grows, |
||
Ü |
Carriers need to continue to |
telecommunications companies |
|
focus on providing data and |
will be looking for opportunities |
||
voice services that are high |
to increase revenue. |
Ü |
India ' s teledensity has improved |
subscriber base. It has declined |
|
from under 4 % in March 2001 to |
to 26.59 m subscribers in March |
||
around 79.38 % by the end of |
2015 from 28.49 m in March |
||
March 2015. The mobile |
2014. |
||
subscriber base( GSM and |
Ü |
As far as wireless broadband |
|
CDMA combined) has grown |
connections(>= 512 kbps) are |
||
from under 2 m at the end of |
concerned, India ' s internet users |
||
FY00 to touch almost 996.5 m at |
have risen considerably from 50 |
||
the end of March 2015. Tariff |
million in 2007 to 100 million in |
||
reduction and decline in handset |
2010 and more than 300 million |
||
costs has helped the segment to |
in 2014, with close to 60 % users |
||
gain in scale. The cellular |
accessing internet via mobiles |
||
segment is playing an important |
( as per Internet & Mobile |
||
role in the industry by making |
Association of India. This makes |
||
itself available in the rural areas |
India the world ' s second-largest |
||
where the teledensity is far |
internet market after China. |
||
lower( 48.37 %) than that in |
Consumption of data services |
||
urban India( 148.61 %). |
continues to grow at an |
||
Ü |
The fixed line segment continues |
exponential pace. |
|
to decline in terms of the |
Supply: Intense competition has |
established players who have a |
resulted in prompt service to the |
nationwide network, license fee, |
subscribers. |
continuously evolving technology and |
Demand: Given the low tariff |
lowest tariffs in the world. |
environment and relatively low rural |
Bargaining power of suppliers: Improved |
and semi urban penetration levels, |
competitive scenario, mobile number |
demand will continue to remain |
portability( MNP), and |
higher in the foreseeable future |
commoditisation of telecom services |
across all the segments. |
has led to reduced bargaining power |
Barriers to entry: Complex regulations, |
for services providers. |
high capital investments, well- |
Bargaining power of customers: A |