Ü |
Massive data consumption will |
quality , reliable , and affordable . |
|
continue to grow with the |
Ü |
As the number of embedded |
|
expansion of IoT and more |
devices that require mobile |
||
streaming of content . |
connectivity grows , |
||
Ü |
Carriers need to continue to |
telecommunications companies |
|
focus on providing data and |
will be looking for opportunities |
||
voice services that are high |
to increase revenue . |
Ü |
India ' s teledensity has improved |
subscriber base . It has declined |
|
from under 4 % in March 2001 to |
to 26.59 m subscribers in March |
||
around 79.38 % by the end of |
2015 from 28.49 m in March |
||
March 2015 . The mobile |
2014 . |
||
subscriber base ( GSM and |
Ü |
As far as wireless broadband |
|
CDMA combined ) has grown |
connections (>= 512 kbps ) are |
||
from under 2 m at the end of |
concerned , India ' s internet users |
||
FY00 to touch almost 996.5 m at |
have risen considerably from 50 |
||
the end of March 2015 . Tariff |
million in 2007 to 100 million in |
||
reduction and decline in handset |
2010 and more than 300 million |
||
costs has helped the segment to |
in 2014 , with close to 60 % users |
||
gain in scale . The cellular |
accessing internet via mobiles |
||
segment is playing an important |
( as per Internet & Mobile |
||
role in the industry by making |
Association of India . This makes |
||
itself available in the rural areas |
India the world ' s second-largest |
||
where the teledensity is far |
internet market after China . |
||
lower ( 48.37 %) than that in |
Consumption of data services |
||
urban India ( 148.61 %). |
continues to grow at an |
||
Ü |
The fixed line segment continues |
exponential pace . |
|
to decline in terms of the |
Supply : Intense competition has |
established players who have a |
resulted in prompt service to the |
nationwide network , license fee , |
subscribers . |
continuously evolving technology and |
Demand : Given the low tariff |
lowest tariffs in the world . |
environment and relatively low rural |
Bargaining power of suppliers : Improved |
and semi urban penetration levels , |
competitive scenario , mobile number |
demand will continue to remain |
portability ( MNP ), and |
higher in the foreseeable future |
commoditisation of telecom services |
across all the segments . |
has led to reduced bargaining power |
Barriers to entry : Complex regulations , |
for services providers . |
high capital investments , well- |
Bargaining power of customers : A |