Sporting Goods Resource Guide 2021 | Page 13

Czech Republic

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Hervis Sport – 19 stores and e-shop

Hervis entered the Czech market in 2002 as an Austrian subsidiary of the parent group Spar. The company reported sales of $40 million in the last audited year 2017 and ended up with a loss of $ 1.7 million.

Sports Direct – 11 stores and e-shop

The British network of sports shops started doing business in the Czech Republic in 2012; the stores offer sports equipment, clothing and footwear from brands such as Nike, Adidas and hundreds of others.

Sportsdirect.com Czech Republic s.r.o., which operates Sport Direct stores in the Czech Republic, had revenues of $24 million in the financial year 2017/2018 (1 May 2017 - 30 April 2018).

Martes Sport – 11 stores and e-shop

Polish network of stores, on the Czech market from 2017.

The Martes Sport Capital Group includes companies engaged in the production, distribution and retail sale of sporting goods in Central and Eastern Europe.

E-commerce in sporting goods is growing:

Czechs spent $7 billion last year shopping online, which accounted for an increase of $900 million year-over-year, or roughly 15%, according to Shoptet, an e-commerce platform, which provides the backbone for more than 20,000 e-shops. This record annual turnover was also helped by the growing number of online stores, which grew by 3.5% year on year. Electronics, cosmetics and clothing accounted for the largest shares of turnover, while $550 million was spent online on sporting goods. The recent health crisis has pushed more consumers to online shopping, and figures for internet sales will undoubtedly grow for 2020.

In addition to specialty sporting goods stores, there are several online general shops which also have a selection of sports equipment and clothing (Alza.cz and Mall.cz, for instance).