Czech Republic
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Best Prospects for U.S. Exports
The main sellers of a wide range of sporting goods in the country are local as well as multinational retail chains, for example: Sportisimo, Decathlon, Hervis etc. At the same time, there are stores specializing in a particular sports segment like Rock Point company, for instance, which was founded by a small group of outdoor enthusiasts with equipment they used on their own adventure trips. Major sellers of sporting goods in the country include:
Sportisimo – 105 stores in the country and e-shop
Sportisimo is a Czech chain that grew from a small clothing company founded in 1999. Today it has a total of 183 stores, of which 105 are in the Czech Republic and others are in Slovakia, Romania, Hungary and Poland. In the last financial year, Sportisimo had sales of almost $400 million, approximately 11% more than in the previous year. The company has recently followed a strategy of acquisitions to boost revenues in private label goods. In 2018 it acquired Piccollo, which manufactures outdoor products of the Loap brand and very recently Klimatex, manufacturer of functional sportswear, accessories and footwear.
Decathlon - 24 stores in the country and e-shop
After Sportisimo, Decathalon is the number two retailer on the market with 24 stores in the Czech Republic with goods intended for sports and leisure. Within its range of products, the company mainly sells its own brands, such as Quechua, Wedze, Kipsta or Kalenji among others.
Decathalon is a French group founded in Lille in 1976, struggling with Swiss Intersport for the position of the largest retailer of sportswear and equipment in the world. The company has a total of 1,647 stores in 57 countries. The group owns more than 20 brands and has number of patents
.
Sales of sports equipment, clothing and footwear Decathlon increased sales of goods by almost 34 percent to $144 million in the Czech Republic last year.
Intersport – 31 stores and e-shop
A Swiss retailer, with Czech stores owned and operated by the Austrian subsidiary, Interpsort offers clothes and shoes for sports and leisure. They have 31 stores, 340 employees and an annual turnover of more than $44 million in the Czech Republic. Internationally, they operate in 42 countries and have had a presence in the Czech Republic since 2001.
Main Competitors
Opportunities
Within the codes of the Harmonized System of the World Customs Organization, sporting goods can be divided into several groups based on identical physical characteristics.
In 2019, the most imported sports goods to the Czech Republic are goods intended for athletics, swimming and outdoor sports. The value of these imported goods exceeded $180 million. This segment has been growing steadily in recent years.
•
athletics,
swimming and outdoor sports. The value of these imported goods exceeded $180 million.
This segment has been growing steadily in recent years.
•
imported for $174 million.
• In 2019, Czechs spent almost $500 million on bicycles, bicycle accessories, spare parts and
servicing their bicycles. More than $300 million was spent on new bicycles,
with more expensive
e-bikes accounting for an increasing share of the revenue
.