Sport In Profile UK Issue 12 | Page 13

Bracknell Bees A TEAM PRECISELY GEARED TO FIT YOUR NEEDS… TO HELP YOUR BUSINESS RUN LIKE CLOCKWORK Our mission is to tailor advice to your individual needs, to focus on you. We pride ourselves on being approachable, reliable and professional. Tel: 01628 631056 | Fax: 01628 631995 Web: www.knightandcompany.co.uk E-mail: [email protected] 11 Castle Hill, Maidenhead Berkshire, SL6 4AA It has also been a delight to see the development through the junior system in Bracknell, run by the Bracknell Ice Hockey Club, of some of the younger members of the Bees squad. A major portion of the current squad have developed through and played in the junior systems here at Bracknell and have now made their way through to the senior squad. This is a reflection on not just the individual players hard work and efforts but also that the junior system in Bracknell is one of the best in the country. Looking forward to the New Year and 2016 the club are looking to fight hard to secure a play-off spot, which is something we truly believe we can achieve, despite the issues we are currently facing, because we have a fantastic group of players who are willing to give their all for that goal. At the end of this campaign we will be looking to recruit well and enter next season with a stronger foundation to build - onwards and upwards. For anyone looking to get involved with this great club then then our first message is please get in touch with us. We are always on the lookout for new sponsors, be it companies or individuals, and welcome all levels of input. We are also looking for people who are willing to help with our Supporters Club or volunteer group (called the Bees Street Team). The volunteers we currently have do a fantastic job of supporting the team in a variety of different and valuable ways but we always welcome more to expand the work that the current group already do. Looking to the future, as best as one can, the stability of both the club and league in which it plays are the two key challenges. UK ice hockey, especially in the English Premier League is financially challenged in that no club makes a profit and simply making ends meet can sometimes be a tough proposition. All teams have had and continue to have their ups and downs and trying to balance that with keeping paying fans satisfied with the on-ice product also can present challenges. The club however continues to strive to meet the current owner’s original objectives that they stated upon takeover. We are seeking to make the club visible, vibrant and viable and return it to its former glories by challenging for silverware and, if the circumstances are right, playing in the top tier of ice hockey in the UK the Elite league. Article provided by Chief Media Officer, John Slater www.sportip.biz 13