Sponsorship in sport Volume 1 | Page 3

sponsorship help pages

reviews

3

Sponsors names included in their title:

Barclay's Premier League - Football

Heineken Cup – Rugby Union

NPower Test Series - Cricket.

Some sports stadia have sponsored names. For example:

Walker's Stadium - Leicester City

Emirate's Stadium - Arsenal

Reebok Stadium - Bolton Wanderers

Most clubs and teams have sponsors. For example:

Vodafone - England Women's Cricket Team

O2 - England Rugby Union Team

Norwich Union - UK Athletics

Task:

Bronze: Produce a leaflet to describe what sponsorship is and it effects sport generally.

Silver: Produce a leaflet to explain why sponsorship is important for companies, players and the development of sport from amateur to professional levels.

Gold: Analyse why sponsorship is important. Why sponsorship can have a positive on ameteur and professional sport. You must include role modelling and the effect of cigerette/alcohol companies.

Sponsorship, sport and media ia

Sponsorship, alcohol and cigerettes in sport