What is sponsorship?
BY MR. Wallis
Sponsorship; What is it?
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Increased publicity, status increased by being linked to success and glamour. Increased sales of their products.
Negative events (drug use, cheating, crowd trouble) may affect your reputation
Our definitive guide to what sponsorship is and how if can effect sport.
There’s no denying it, the sporting world has never been so illuminated under the media spotlight. Sporting events and sports personalities are bigger, brighter and more branded with big money sponsorship deals than ever before; just look at major events like the Premier League’s Barclays Bank partnership. Then there’s our perception of sport through the eyes of the media; what you read and see isn’t always the truth and can often be affected by international politics. Today, many athletes are role models and celebrities in their own right. Well, who hasn’t heard of David Beckham?
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For the Sponsor
For the performer
Free clothing and equipment or payment for wearing sponsor's clothing and using their equipment. Can concentrate on training without financial worries.
May be tied in to a contract including appearances at sponsors' events.