trips with their own families . Some of them have even purchased properties in Grenada .
One of the challenges is being the sole representative for Grenada Tourism in Canada . This means that I must be very strategic with prioritizing my work and resources to ensure optimal results at all times . Additionally , since the pandemic direct flights into the destination has been suspended in the summer , even though flights into Grenada during the winter months has been with loads in the 90s . The GTA is currently working around the clock to have these flights restored year-round in 2024 .
What are Grenada ’ s key selling points and how do you communicate these to potential tourists ? There is literally something for every type of visitor in Grenada and the experience begins as soon as the plane doors are open with the aroma of spices filling the air . There are crater lakes , sulfur springs , waterfalls , excellent hiking trails and amazing dive sites including the Worlds first Under Water Sculpture Park and the Bianca C , the largest Wreck Dive in the Caribbean . We have some of the best culinary offerings in the
Caribbean , having been awarded the World Food Travel Association ’ s first Culinary Capital in 2021 . We are a safe destination ; and as a result , we encourage visitors to leave the resort and explore the island , with or without a guide . The island is also located geographically below the hurricane belt making it ideal for visitors all year round .
These unique selling points are highlighted through a variety of ways including advertising on radio and television , social media @ PureGrenada and other out of home advertising on billboards in the transit systems . I also attend many travel shows throughout Canada promoting the destination to Canadians who are looking for a new and exciting vacation destination .
Additionally , I usually engage with travel agents , airlines and tour operators in Canada to establish mutually beneficial working relationships .
How do you manage to stay current with the constant changes and trends in the tourism industry ? This takes a lot of reading and networking . I devote the first hour or so each day to catching
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