to communicate not only “ who ” Howard Street is , but also what and where . The logo for Howard Street represents multiple stages of design development , and stakeholder feedback resulting in the approved lockup configurations shown on this page .
key word-based messages present in this system are “ Howard Street ” to convey the brand and community identity and “ in rogers park ” to communicate the more specific location ( e . g ., not the street itself , but the SSa area as a discrete part of the rogers park neighborhood ).
The connection between pedestrian traffic and local commerce , informed an opportunity to develop a brand mark that reinforced Howard Street ’ s role as a vital cTa connection point . a range of design options were reviewed as part of design development , however , overwhelming response to the familiar visual elements of the color red ( signifying the cTa ’ s red Line ), and the terminal marker point ( nested circle ) contributed to the selection of the approved logo .
2013.07.29 all approved lockups of the Howard Street logo are shown on this page . no modification or distortion of these lockups should take place at any time .
clear space is defined by the borders shown in dark grey . The logo is not to be outlined and should not appear “ boxed in ” in any use other than as a web or social media icon .
Guidelines for use
The tag line may be omitted in cases of small space use where text becomes illegible . efforts should be made to avoid this , except for when being used as a web icon .
due to the variety of uses , while fullcolor use of the logo is preferred , all brand marks are intended to function in one-color versions or reversed as needed .
The designs presented are intended to function when needed as stand-alone communication pieces . it is acceptable to substitute the official site urL rogers Park , chicago
hellohowaR d . oR g
hellohowaR d . oRg
Primary Logo all print use , and all “ Hello Howard ” branded content such as ads , out of home , and direct mail .
Stand alone use of primary logo shown with minimum clear space ( equal to x-height of capital “ H ”). Border included for illustrative purposes only .
alternate lockup for use where the web address is not otherwise visible . Howard Street branded materials should always feature the urL prominently , and utilize the primary logo above . intended use for this alternate version is for co-branded materials and on premise / event branding .
Large social media icon ( custom facebook icon shown / used on Facebook page only )
alternate lockup for use in small spaces shown at minimum size - 20px in height . use sparingly .
Favicon shown at actual size - 16px in height . web use only .
“ Say Hello to Howard ” is a about introducing audiences to someone ( and someplace ) real , engaging , and refreshing , and most of all unexpected . The diversity of Howard Street , its merchants , and the services they provide come through in the variety of compelling images presented and direct , concise , consistent copy .
we believe a picture is worth a thousand words , but most people prefer the picture . campaign copy and images are “ rooted in reality and headed in the right direction ,” “ aspirational yet accessible .” every part of an ad should further these ideas without feeling heavy-handed , pushy , or unnecessarily pointed .
2013.07.29
Welcome to howard street . You ’ ll find dining , retail , and services that make your life easier . Plus , there are streetscape improvements and year-round special events for everyone to enjoy . howard street may be miles from what you ’ d expect , but we ’ re still just up the street . come visit , and say hello .
hellohoward . oRg
HOWARD ST . SPECIAL SERVICE AREA # 19 ROGERS PARK BUSINESS ALLIANCE 1448 W . MORSE AVE . CHICAGO , IL 60626
Art & Sol Flea Market ( AT HOWARD AND ASHLAND ) SATURDAY , AUGUST 24 and SATURDAY , SEPTEMBER 28 , 1Oam-6pm
Movie in the Park ( AT WILLYE B . WHITE PARK - 1610 W HOWARD ST .) THUNDERSTRUCK - WEDNESDAY , JULY 31 at DUSK LIFE OF PI - WEDNESDAY , AUGUST 21 at DUSK
Pop-Up Glenwood Sunday Market ( AT HOWARD AND ASHLAND ) SUNDAY , AUGUST 21 , 3-7pm
Harvest Celebration ( AT WILLYE B . WHITE PARK - 1610 W HOWARD ST .) SATURDAY , SEPTEMBER 28 , 1-4pm
Welcome to Howard Street . Come visit , and say hello .
hellohoward . org
faceboook . com / HelloHowardCHI @ HelloHowardCHI
Welcome to Howard Street . Come visit , and say hello .
HELLOHOWARD . ORG
faceboook . com / HelloHowardCHI @ HelloHowardCHI
********* ECRWSS ********* Local Postal Customer
Primary advertising creative executed in print . Primary advertising style executed as a postcard .
Postal Indicia Clear Space
Primary advertising style executed as an informational direct mail piece .
The “ Say Hello to Howard ” campaign brings current retail and streetscape revitalization to life via photography in social media and a range of supporting materials . images highlighting the neighborhood as well as area events taking place will continue to be taken throughout the year . merchants and members of the SSa are encouraged to contribute to this library of images in addition to the Sparkfactor photo staff . This cooperative spirit supports the organic creation of fresh content for up-to-date , relevant social media content and visually rich informational collateral .
Simple guidelines for supporting imagery appear below .
sHoot for tHese qualities positive portrayal of the Howard Street neighborhood image tells a story or asks a question Highly recognizable subjects / locations Subject fills the composition interiors or exteriors vivid colors pleasing natural or flash lighting medium-tight cropping - limit or crop uninteresting backgrounds Highlight the streetscape when desirable people in large crowds or when blurred by motion not deliberately or obviously manipulated no parked cars in streetscapes
2013.07.29 examples of photo style for area retail and neighborhood details for collateral use
Howard Street Brand & Guideline
ROgers Park Business Alliance , 2014
As part of the “ Hello Howard ” campaign created for the RPBA , Sparkfactor created a new brand for Howard Street . The connection between pedestrian traffic and local commerce informed an opportunity to develop a brand mark reinforcing Howard Street ’ s role as a vital CTA transit hub . The resulting identity was delivered as a suite of assets accompanied by a nine-page guideline , including appropriate logo and photo use .
Howard Street Logo |
LockupS and THeir uSeS |
Advertising Style : Print & Direct |
adverTiSing STyLe |
Editorial Images : Retail , Neighborhood , and Events |
pHoTo STyLe |
as part of the “ Hello Howard ” campaign , a new identity and logo were created |
howard street
howard street
howard street
howard street
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Say hello to Howard |
SUMMER 2 0 13 Howard Street Events
Say hello to HOWARD
Say hello to Howard
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rPBa / Howard st ssa no . 19 : 2013 Brand Guideline rPBa / Howard st ssa no . 19 : advertisinG + BrandinG : aPProved tactics for camPaiGn launcH rPBa / Howard st ssa no . 19 : 2013 Brand Guideline