primAry loCKup Most Uses tagline size and configUration can not be altered
BrAnd mArK [ solo ] liMited Use: only as approved within MK & g branded environMents and Materials only. the fUll firM naMe“ the law firM of Merlo KanofsKy & gregg ltd. shoUld always appear in copy in the saMe page / view
mK & g soCiAl loCKup liMited Use: for web, scocial Media, and in MK & g branded environMents only( e. g. Merlolaw facebooK page), or where extreMe space restrictions apply. the fUll firM naMe“ the law firM of Merlo KanofsKy & gregg ltd. shoUld always appear in copy in the saMe page / view along with this locKUp
Our Firm Our Practice Our Attorneys Contact us social MERLO KANOFSKY & GREGG Ltd. 208 S. LASALLE StREEt, SuitE 1750, ChiCAGO, iLLiNOiS 60604 t: 312.553-5500 F: 312.553.1586 iNFO @ MERLOLAw. COM
MK & G Rebrand
The Law firm of Merlo kanofsky & gregg, 2012
Long-time client Merlo Kanofsky & Gregg needed a sophisticated, powerful brand to reflect their positioning within the legal community. Leadership also saw this as an opportunity to speak to its associates through branding. Their aim was to convey a fresh, professional, lifestyle-oriented brand to boost employee engagement and help attract high quality talent. We developed a unique brand mark, collateral, and expression guide. The brand image became a banner for employee pride, survived the addition of a partner, and continues to receive accolades from peers. merlo KenofsKy & gregg BrAnd mArK loCKups merlo KenofsKy & gregg photogrAphy style guide for portrAits ross d. roloff rdr @ merlolaw. com o: 312.683.7183 m: 312.553.5500
208 South laSalle Street, Suite 1750 chicago, illinoiS 60604
merlolaw. com
Merlo Kanofsky & Gregg Ltd. was founded in 1992 to provide our corporate, insurance industry and insurance policyholder clients with the high level of civil litigation experience associated with larger firms and the flexibility and personalized attention associated with smaller firms. These attributes enable us to provide our clients with high quality, cost-effective litigation services and solutions.