Computers before 1975, like this one for IBM, were huge, complicated devices.
Jobs wanted to change that. He believed that if computers were small enough to sit on a desk, easy to use, attractive, and affordable, ordinary people would feel comfortable having the machines in their homes and would use them to do things like writing letters, keeping address lists, balancing checkbooks, playing games, and drawing pictures.
Many industry experts thought Jobs’ s dream of personal computers was impractical and unmarketable. Jobs proved them wrong.“ From nothingness, the personal computer had become the fastest growing industry in American history, a billion dollar triumph spurred by the dream of one college dropout [ Jobs ] and the engineering virtuosity of another [ Wozniak ],” explains author David A. Kaplan.“ During one decade, Apple alone reached $ 1 billion in sales... Apple was not only a commercial success— the beginnings of the Information Era— but the societal one that Jobs dreamed of just as much.” 3
On His Own Terms 11