Spark [Barbara_Sheen]_Steve_Jobs_(People_in_the_News)(Bo | Seite 11

ics, which set him apart. Throughout most of his youth he did
not fit into the various groups that his classmates formed. Unlike
many young people who try to change themselves in order to fit
in, Steve did not mind being different. In fact, he reveled in it.
“Think Different,” which became Apple’s trademark slogan, aptly
describes the company’s founder, who has never shied away from
doing just that. Terri Anzur, a high school classmate of Jobs,
recalls: “Steve was kind of a brain and kind of a hippie . . . but he
never fit into either group . . . He was kind of an outsider. In high
school everything revolved around what group you were in. If
you weren’t in a carefully defined group you weren’t anybody. He
was an individual in a world where individuality was suspect.” 1
Not Likely to Succeed
When Jobs started Apple with his friend Steve Wozniak, many
people laughed at them. They said the two men were too young
and inexperienced to run a business. The pair had no money, no
place to work, and no experience. Although Wozniak was wary,
Jobs had a dream. He believed in himself and the company he
was starting. So, he ignored his critics, persuaded Wozniak to do
the same, and followed his heart. According to authors Jeffrey S.
Young and William L. Simon, Jobs was, “Too young and definitely
too inexperienced to know what he couldn’t achieve, and ruled
by the passion of ideas, he had no sense of why something was
impossible. This made him willing to try things that wiser people
would have said couldn’t be done.” 2
A Wild Idea
Jobs’s dream of how that business would change the world was
even more outrageous. He believed that computers should be
tools for everyday people. Before 1975, computers were huge,
complicated, expensive devices that were mainly used by govern-
ment agencies, universities, and large businesses. Few ordinary
people could afford a computer or knew how to use one.
10 Steve Jobs